Flexera saves customers billions of dollars in wasted technology spend. A pioneer in Hybrid ITAM and FinOps, Flexera provides award-winning, data-oriented SaaS solutions for technology value optimization (TVO), enabling IT, finance, procurement and cloud teams to gain deep insights into cost optimization, compliance and risks for each business service. Flexera One solutions are built on a set of definitive customer, supplier and industry data, powered by our Technology Intelligence Platform, that enables organizations to visualize their Enterprise Technology Blueprint™ in hybrid environments—from on-premises to SaaS to containers to cloud.
We’re transforming the software industry. We’re Flexera. With more than 50,000 customers across the world, we’re achieving that goal. But we know we can’t do any of that without our team. Ready to help us re-imagine the industry during a time of substantial growth and ambitious plans? Come and see why we’re consistently recognized by Gartner, Forrester and IDC as a category leader in the marketplace. Learn more at flexera.com
We are looking for an experienced Manager of Content Marketing to help us grow and evolve our content strategy. As a part of the Global Brand and Communications team, you will help create and execute a comprehensive content marketing strategy that supports Flexera’s core business objectives and helps position us as a leader in our respective industries. We are looking for a confident enterprise B2B writer that can guide our teams on how to develop engaging content for our core customer personas and counsel on the best vehicles to deliver desired program outcomes (whether thought leadership, leads, validation, etc).
You will help lead our global content strategy managing programs and vehicles such as our corporate editorial calendar, company blog, SEO content development (i.e. long form pages, how tos, 101s), AI search strategy, YouTube/video strategy and more.
This is a highly collaborative and visible role on the Marketing team.
Key Responsibilities:
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Create and drive a comprehensive content marketing strategy that aligns to our business objectives, ensures engaging content that sits at every stage of the funnel for our core personas and positions the brand as an industry leader in ITAM, FinOps and SaaS Management
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Define content marketing objectives, develop measurement plans and actively monitor/report on content performance
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Serve as the trusted content advisor and support the development of materials in collaboration with Campaigns, Product Marketing, Field and Partner Marketing, Digital, Senior Leadership, etc. around thought leadership priorities, global events, product launches, and industry news; manage the corporate editorial calendar to align with priority programs and events
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Oversee a comprehensive content audit with a view towards gaps in content based on topics, persona, funnel stage, etc.; ensure content inventory stays up to date as new content is developed or old content is retired
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Write and oversee the production of high-quality content across formats, including blogs, whitepapers, eBooks, research-driven reports, press, social media, audio, and other vehicles
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Develop, manage and maintain company blog, working closely with thought leaders and subject matter experts to ensure Flexera’s expertise and POV are clearly articulated
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Optimize content for SEO and guide our AI search strategy, helping to transform Flexera content to better engage with changing AI search models and requirements
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Oversee our YouTube strategy in close coordination with our Digital team
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Help identify, train and manage new AI content tools to scale and accelerate content development; support development of ways of working process for Marketing and organization as new tools are introduced
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Contribute to brand messaging guidelines in collaboration with Brand, helping to ensure consistent tone and voice
QUALIFICATIONS
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Minimum of 5+ years of content development and strategy experience in enterprise tech
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Project management experience preferred
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Excellent writing, editing and verbal communication skills
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Adept at picking up technical topics and distilling complex information for a variety of audiences
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Able to think critically and offer strategic counsel, even in high-pressure situations
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A team player who is always looking for the win-win opportunity
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Aptitude for multi-tasking and prioritization in a dynamic, fast-paced environment
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Proficiency in using WordPress, YouTube and Writer AI is essential
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Comfortable managing a global program that spans multiple regions and time zones
#LI-Remote#LI-DL1#Marketing
Flexera is proud to be an equal opportunity employer. Qualified applicants will be considered for open roles regardless of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by local/national laws, policies and/or regulations.
Flexera understands the value that results from employing a diverse, equitable, and inclusive workforce. We recognize that equity necessitates acknowledging past exclusion and that inclusion requires intentional effort. Our DEI (Diversity, Equity, and Inclusion) council is the driving force behind our commitment to championing policies and practices that foster a welcoming environment for all.
We encourage candidates requiring accommodations to please let us know by emailing [email protected].
Top Skills
What We Do
Flexera delivers SaaS-based IT management solutions that enable enterprises to accelerate digital transformation and multiply the value of their technology investments. We help organizations inform their IT with definitive visibility into complex hybrid IT ecosystems, providing unparalleled IT insights that allow them to seize technology opportunities. And we help them transform their IT with tools that deliver actionable intelligence across an ever-increasing range of dimensions to effectively manage, govern and optimize their hybrid IT estate.
More than 50,000 customers subscribe to our technology value optimization solutions, delivered by 1,300+ passionate team members worldwide. To learn more, visit flexera.com
Why Work With Us
People work here for, well, the people. People stay for the camaraderie with smart, passionate teams who actually like working together and managers who support them. We also offer competitive benefits, hybrid working and unlimited time off.
Our inclusivity scores are in the top benchmark and we are consistently rated a “great place to work.”
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