Senior Content Marketing Manager

Posted 4 Days Ago
Hiring Remotely in United States
Remote
Mid level
Internet of Things • Software
The Role
The Senior Content Marketing Manager will develop and manage a comprehensive content marketing strategy, leveraging data and GenAI to create diverse high-quality content. Responsibilities include content planning, creation, optimization for SEO, reporting on performance, and managing social media strategies to align with business goals.
Summary Generated by Built In

Striim, (pronounced “stream” with two i’s for integration and intelligence), is a unified data integration and streaming platform that connects clouds, data, and applications with unprecedented speed and simplicity to deliver the right data at the right time. Striim is used by enterprise companies to monitor events across any environment, build applications that drive digital transformation, and leverage true real-time analytics to provide a superior experience to their customers. At our company, we believe and expect all of our employees to operate as one with unlimited potential and dignity. 

We are currently seeking an experienced and data-driven Senior Content Marketing Manager to join our dynamic team. Reporting directly to the Director of Product Marketing, this role will be instrumental in crafting and executing a comprehensive content marketing strategy that not only aligns with our business objectives but also leverages GenAI to remain at the forefront of content creation innovation.

Responsibilities:

Content Strategy, Planning, and Management

  • Develop a content calendar and distribution strategy based on data to maximize the reach and impact of content through various platforms, channels, and partnerships.
  • Manage content creation process from ideation to publication, ensuring quality at every stage.
  • Develop content and adapt existing GTM content for various industries into diverse formats.

Content Creation & Optimization

  • Create high-quality thought leadership content including eBooks, blog posts, landing pages, whitepapers, case studies, interactive experiences, videos, ads, and social copies.
  • Produce high-quality thought leadership content aligned with positioning and verticals.
  • Partner with graphic design and marketing teams to enhance visual elements with engaging content.
  • Collaborate with the digital/demand generation team to optimize content for SEO and improve organic visibility and search rankings.

Leverage Modern Content Tools

  • Leverage GenAI to streamline content creation processes and workflows such as ideation, brainstorming, content creation, SEO optimization, and more.
  • Stay abreast of emerging AI technologies, trends, and best practices in content marketing, continually exploring opportunities to enhance content quality, relevance, and effectiveness.

Reporting

  • Provide regular reporting on content performance, analyzing trends and insights to optimize future efforts and visualize data to communicate easily to the team.
  • Monitor performance against KPIs, such as engagement rates, conversion rates, lead generation, and content ROI.

Organic Social 

  • Develop and execute a social media strategy aligned with the overall content marketing goals and business objectives of Striim. 
  • Manage organic social channels, collaborating with key stakeholders on content calendar, messaging, and creative.

Requirements:

  • Bachelor’s degree in English, Journalism, Marketing, Creative Writing, Business or related field
  • 3-5 years of B2B SaaS marketing experience in data and AI
  • Social Media expertise
  • B2B writing examples and portfolio required
  • Experienced with using GenAI to support your workflows
  • Skilled at collaborating via project management systems like Asana
  • Well-versed in Google Analytics and data visualization tools like Tableau or Thoughtspot
  • Excellent communication and collaboration skills
  • Location: US Remote

Benefits:

  • Competitive salary and pre-IPO stock options
  • Comprehensive health care plans (medical, dental and vision), including medical and dependent FSA
  • Retirement plan (401K)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • The chance to contribute to and shape an upbeat, fully engaged culture

Compensation Range: $120,000 - $140,000 USD base variable compensation

Our company culture fosters entrepreneurship and nurtures our team members to grow with the company. Come join a Silicon Valley startup focused on delivering a product that’s loved by its customers and primed to be a core part of the cloud data stack.

We are an equal opportunity employer, and we value diversity at our company.It is in our best interest to continue to foster an environment of diversity, equity, and inclusion to bring the most value to our workforce, customers, and partners. All applicants are considered for employment without attention to race, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, veteran status, or disability status.

For more information on Striim's Privacy Policy, click here.

Top Skills

Genai
Google Analytics
Tableau
Thoughtspot
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The Company
HQ: Palo Alto, CA
138 Employees
On-site Workplace
Year Founded: 2012

What We Do

The Striim platform is an end-to-end streaming data integration and operational intelligence solution enabling continuous query/processing and streaming analytics. With Striim, you can get to know your data – and sort out what’s important – the instant it’s born.

Striim specializes in integration from a wide variety of data sources – transaction/change data, events, log files, application and IoT sensor data – and real-time correlation across multiple streams.

Add structure, logic and rules to streaming data. Define time windows for analysis. Detect outliers, visualize events of interest, and trigger alerts and automated workflows – all within milliseconds.

Striim is the only non-intrusive, enterprise-strength offering that combines streaming integration and intelligence in a single platform. Streaming data can be enriched with reference/historical data for instant context, at-speed and at-scale. And the entire solution can be built using a SQL-like language.

Respond faster to your customers, make better decisions, and grow your business with Striim.

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