Who we are & what we do:
Gain Theory is a leading global marketing effectiveness and foresight consultancy. We combine quality data, proprietary technology, and advanced analytics to give our clients the confidence to make better informed investment decisions that drive growth.
Growth is the defining characteristic of successful organisation and Gain Theory’s vision is to accelerate growth for ambitious brands. We define ambitious brands as those that generate earnings/profits that are above the industry average. We deliver:
- Data strategy, harmonization, and visualization.
- Advanced analytics and modelling, including MMM (Marketing Mix Modelling), attribution and unified measurement, testing, segmentation, behavioural sciences, choice analytics, simulation, war gaming and forecasting.
- High-touch consultancy that includes bespoke roadmaps, training and education, industry benchmarking and activation planning.
At Gain Theory, we love accelerating growth for our people. As a Gain Theorist, you will need to demonstrate behaviours which support our values.
Our values are: Be Curious, Be Positive, Act with Consideration and Make it Better. You can read more about our values here: www.gaintheory.com/our-culture-people-and-value
Role Description
The Senior Client Success Manager will report to the Client Success Director and work closely with the client leadership team to ensure optimal delivery and satisfaction. The ideal candidate should have a minimum of 5 years of experience in project management, client relationship management, and data analytics.
The Senior Client Success Manager should be able to work in a fast-paced environment, manage multiple projects simultaneously, and prioritize tasks effectively. They should have excellent problem-solving skills, attention to detail, and a proactive approach to identifying and resolving issues.
The successful candidate should have a deep understanding of the Marketing Effectiveness and analytics industry and be up to date with the latest trends and developments. They should be able to interpret data and analytics insights and present them in a clear and concise manner to clients.
The Senior Client Success Manager should be a team player and possess effective communication and interpersonal skills to collaborate effectively with cross-functional teams.
Key Activities & Accountabilities
- Drive optimal client project processes for work delivery and client satisfaction.
- Deliver high-quality client materials in line with strategic objectives.
- Contribute to collaborative team learning and knowledge sharing to strengthen capabilities.
- Deliver in specific areas of client engagement and management as defined by client leadership.
- Support with client growth initiatives and new business pitches.
- Cross-collaboration with analytics, data, and ops team members to ensure a well-functioning squad with high levels of satisfaction.
- Maintains a strong focus on the Marketing Effectiveness & analytics industry and those of our clients.
KPIs and Success Factors
- Client Satisfaction: Performance, Preference and Likelihood to Recommend
- Net Sales Growth
- Active Client Stakeholder #s
- Influence of Client Stakeholders
- Value Generated for Clients
- Client Advocacy (willingness to enter awards, provide references, awards)
- Average Annual Client Size
- Client Success Employee Satisfaction
Critical Capabilities
- Data and analytical interpretation skills to bring GT insights to life for a client audience.
- Proficient in supporting project and client relationship management.
- Knowledgeable in SOW oversight and risk management practices.
- Committed to supporting quality assurance and best practice adherence.
- Effective communication and interpersonal skills to aid team collaboration.
- Strategic assistance in financial analysis for client budgeting and profitability insights.
- Lives and breathes Gain Theory values.
Key Relationships
- Clients, Client Success Group
- Data, Analytics and Operations Practice Areas, New Business and Strategy
Gain Theory is committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.
Gain Theory is a WPP-owned consultancy. For more information, please visit please visit our website and follow Gain Theory on our social channels via LinkedIn and Twitter.
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What We Do
Gain Theory is a global marketing effectiveness and foresight consultancy with expertise in data, advanced analytics, and technology. We exist to accelerate growth for ambitious brands by empowering smarter, data-informed marketing investment. Our experts fuse hindsight, insight, and foresight to improve investment decisions and activate growth at speed.
Gain Theory is a recognized Leader in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023.
Available in 58 markets, our award-winning solutions and highly specialized vertical expertise support clients via five measurement and optimization pillars:
Marketing Effectiveness Index: The MEI diagnostic tool that pinpoints the barriers to and opportunities for growth – a great place to start your journey with us.
Data excellence: When it comes to data, we’re focused on quality because your most important investment decisions need to be informed by the best possible data.
Sources of growth: Understanding where growth has come from in the past, is coming from today, and will come from in the future is vitally important as it enables you to target your investment more effectively.
Levers of growth: When you know where your growth will come from, you then need to know how you can accelerate it using MMM, attribution, unified measurement, and test and learn.
Foresight: Much of the data that marketers rely on to make decisions is inherently backward looking. We can help you to plan more accurately for what might happen in the future.
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