Senior Digital Campaign Manager - Paid Media Strategist (Costa Rica)

Welcome to Huble 👋, a HubSpot’s 2024 global partner of the year! We are a global HubSpot, AI, marketing & creative consultancy enabling mid-market and enterprise businesses move faster, adapt smarter, and innovate freely—by building their business around HubSpot’s CRM. We believe in striking a balance between professionalism and being human.

As a Senior Digital Campaign Manager, you willspearhead paid media strategies for prominent accounts, working collaboratively with cross-disciplinary teams across the LATAM, APAC, and EMEA regions.

You are a results-driven digital advertising expert who thrives on crafting powerful media campaigns that align with larger marketing strategies. In this role, you’ll take the lead in managing multimillion-dollar budgets and optimizing campaigns to deliver impressive outcomes. The ideal candidate will bring a proven track record in performance marketing, successfully executing and refining international campaigns, and leading cross-functional teams in a fast-paced, high-impact environment.

🚀 Here are a few of the tasks you'll get to work on:

1)  Strategic Campaign Development & Execution

• Set clear goals and KPIs to drive measurable client growth.
• Plan and execute multi-channel paid media campaigns across platforms like Google, Meta, TikTok, D/OOH, and Programmatic.
• Explore new channels and tools to innovate and optimize our media offering.
• Align campaigns with buyer journeys, marketing strategies, and global ecosystems.
• Partner with CX consultants to craft strategies that boost client performance and hit KPIs.
• Deliver concise performance reports, highlighting results and recommending impactful optimizations.

2) Data-Driven Optimization & AI Integration

• Use AI tools and predictive bidding to boost ROAS.
• Analyze data with GA4, Amplitude, Hubspot, and Looker Studio to uncover insights.

3) Budget Management & Compliance

• Manage $5M+ annual ad spend across regions, clients, and channel.
• Ensure compliance with regulations like CAN-SPAM and GDPR.
• Drive cost-saving strategies without compromising campaign performance

4) Cross-Functional Collaboration & Leadership

• Collaborate with global teams to execute and optimize campaigns across regions
• Lead knowledge-sharing sessions to align KPIs and campaign goals
• Represent Paid Media in client pitches, shaping commercial strategies with cross-functional teams

5) Support team growth and mentor fellow consultants 

• Serve as a go-to resource for fellow consultants
• Offer feedback and suggest improvements to current methodologies and processes
• Lead client projects, guide team members, and ensure top-tier service
• Build internal expertise and create resources to support team learning

🏗️ To excel in this role, you should have the following:

• Bachelor's in Marketing, Business Administration, or related field.
• Solid work experience in managing large-scale paid media campaigns ($5M+ budgets) across NAM/EMEA/APAC.
• Expertise in Search Ads, Social Media Ads, Programmatic platforms, and data visualization tools (Looker Studio, Power BI).
• Proficient in HubSpot Ads Add-On, Salesforce Marketing Cloud, or similar.
• Skilled in customer lifecycle reporting and optimization (HubSpot or similar CRM).
• Familiar with bid automation (e.g., Python) and AI-driven ad optimization.
• Advanced in Google Tag Manager and web analytics tools (GA, Amplitude, Piwik).
• Able to set up advanced event tracking for campaign measurement.
• Experience tailoring campaigns for diverse cultural markets while maintaining brand consistency.
• Strong analytical skills to interpret complex data and provide strategic insights.

⚡️ These personal qualities are key to your success:

• Strategic Thinker | Aligns buyer needs with global campaign strategies.
• Strong Communicator | Presents data-driven insights to C-suite executives.
• Adaptable | Skilled in managing cross-functional teams across time zones.

👥 Meet the Team:

You will collaborate closely with Simon (VP of Media Strategy) and Kostas (VP of Media Performance) being part of a multicultural team of 10.

🛣️ Interview Process:

• 1st Interview (30 min)
• Take Home Assessment
• Presentation Interview (60 min)
• Final Interview (30 min)

We aim to complete the process in under 2 weeks (subject to availability).

🤝 Keen to Huble with us?

If you are ready to take on this exciting opportunity and join our team, we would love to hear from you. Apply today and let's Huble together!

NB: Please note that candidates must have the legal right to work in Costa Rica.