Senior Business Analyst (User Analytics & Retention)

Are you passionate about driving strategic decision-making through data insights? Do you thrive on collaborating with cross-functional teams to bring data-driven recommendations and support business objectives? We are seeking a Senior Business Analyst (User Analytics & Retention) to spearhead our user analytics and retention practice from the ground up. This senior individual contributor role offers the opportunity to build a new analytics function and shape how we use data to drive customer value.

You will work with a global cross-functional team to develop data-informed strategies that enhance user engagement, retention, and lifetime value. This role offers significant strategic ownership – from crafting the analytics roadmap to influencing product and marketing decisions

If you want to:

• Analyze user behaviour and cohort trends to identify drop-off points, churn drivers, and opportunities to boost activation and monetization, engagement, and loyalty, thereby improving retention and lifetime value;
• Collaborate with stakeholders to shape product roadmaps and retention campaigns. Validate ideas with data and help prioritize initiatives based on ROI and impact.;
• Create clear dashboards and reports’ requirements to monitor key metrics such as churn, customer lifetime value (CLV), and activation/engagement rates;
• Apply strong critical thinking to evaluate project ROI and trade-offs. Clearly communicate findings to stakeholders and champion best practices in data-driven decision-making across the organization;
• Execute deep-dive analyses for high-impact initiatives.

And you can check off:

• Proven experience in data analytics, business intelligence, or similar roles with a focus on customer lifecycle;
• Strong problem-solving and communication skills, with a proven ability to distil complex data into clear insights and presentations;
• Proven experience collaborating with cross-functional teams and influencing decisions at all levels;
• Advanced proficiency in SQL for data querying and analysis, plus hands-on experience with BI tools (e.g. Looker, Tableau) for dashboarding. Familiarity with statistical analysis and A/B testing; experience with Python or R is a plus;
• Self-starter with a high degree of ownership, able to operate independently and manage projects in a fast-paced environment.

Here’s the deal:

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
• Tools of your choice: choose technical equipment and the tools you need to do your best;
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
• Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
• Work-life balance: we encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
• Premium Surfshark accounts: for you, your family, and friends;
• Gross salary: 4500-5900 Eur/month for the Lithuanian market. It may vary depending on your skills, experience, or location.