Senior Business Analyst SEA

Posted Yesterday
Be an Early Applicant
Office, Machaze, Manica
Mid level
Retail • Sports
The Role
The Senior Business Analyst will collaborate with stakeholders to drive the performance of retail channels, improve store efficiencies, manage financial planning and analysis, and oversee customer engagement initiatives. Responsibilities include defining retail standard operating procedures, preparing financial forecasts, creating presentations, and managing the customer loyalty program.
Summary Generated by Built In

YOUR MISSION

Works with Senior Director Retail & Ecom SEA and Country Teamhead of Retail and all SEA Retail stakeholders to drive performance of the Retail Channel (Owned & Operated stores) and to support the roll out of the retail strategy to the franchisee stores (wholesale channel), in the region. Works on all things Retail in pursuit of Retail excellence: Retail Operations initiatives to improve store efficiency as well as specific business and consumer engagement initiatives to drive footfalls, improve conversion & sales.

Task 1: Retail Operations initiatives

  • Adapt and/or define and roll out PUMA’s Global / own Retail SOPs (policies and procedures) to align all stakeholders (corporate and stores) in the region (5/6 SEA markets SG/MY/TH/PH/INDO & VN in the future). Share updates when relevant. 
  • Work closely with Retail Operations teams to improve store processes and increase store efficiency.

Task 2: Retail financial planning & analysis

  • Retail sales budget and forecast.
  • Prepare store deal packs for capex approval (new store openings/relocations/expansion).
  • Tracking of stores performance through dashboards and other tools.

Task 3: Preparation of various internal decks/presentations/reports for Country/Region/Global

Task 4: Work with all our internal departments/ engagement stakeholders to create a Center of Excellence for retail engagement – define engagement priorities and execute several staff / customer experience / product business units / digital initiatives.

  • Lead/support for ad-hoc Retail pilot/roll out projects, work with external partners to drive traffic and conversion in stores.
  • Through trial and error, run pilot projects at our flagship stores, and decide further to roll out across all our stores.

Task 5: Manage and further develop PUMA’s customer loyalty program.

YOUR TALENT

Education: Bachelor’s degree in business management or equivalent studied.

Professional: 3-4 years experiences. Consulting background (may or may not be Retail, but the person would have worked for consumer facing industries).
Experience in internal audits / process improvements / market research projects / industry mapping / financial analysis, etc.

IT Skills: Excellent MS-Office (Excel, PowerPoint)

Language Skills: Excellent English communication skills, both verbal and written

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Top Skills

Ms-Office
The Company
Boston, MA
14,000 Employees
On-site Workplace
Year Founded: 1948

What We Do

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

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