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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The Role
As a Senior Brand Strategist at SoFi, you will drive strategic efforts across three critical areas that are key to our brand’s growth and success. You will leverage insight-driven storytelling, cultural relevance, and product innovation to position SoFi as the go-to financial partner for millions of members.
1. Key Brand Initiatives
Help lead our efforts to unlock new cultural verticals—music and sports. You will play a key role in building on our success in sports while expanding into music, creating strategic frameworks for how SoFi can meaningfully engage with these cultural spaces, artists, athletes, and fans. By crafting powerful, insight-driven narratives and building strong cross-functional partnerships, you will ensure SoFi makes a cultural impact beyond traditional financial marketing.
2. Bank, Invest and Credit Card
Lead strategic brand efforts across SoFi Bank, SoFi Invest, and our growing credit card offerings—the fastest-growing areas of our business. You will develop compelling messaging strategies, creative briefs, and campaign ideas that drive awareness, engagement, and adoption of our financial products. Additionally, you will explore opportunities for expansion into emerging financial trends and asset classes.
3. SoFi Plus
Take ownership of the brand strategy for SoFi Plus, our premium membership program. You will be instrumental in refining SoFi Plus’ value proposition, crafting impactful messaging, and increasing adoption among members. This includes exploring new benefits and partnerships to enrich the offering and enhance member value.
What You’ll Do
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Develop and execute strategic brand initiatives that position SoFi as an innovative leader in financial services.
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Create and lead marketing strategies for emerging cultural verticals, starting with music.
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Build and refine messaging for key product categories, including Bank, Invest, SoFi Plus, Credit Cards, and more.
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Collaborate with cross-functional teams including Creative Studio, Product Marketing, and Media.
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Lead brand research efforts with external vendors to uncover new insights.
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Develop earned media strategies that increase brand awareness and engagement.
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Measure and analyze brand and product marketing efforts, using insights to refine future strategies.
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Craft and present compelling brand narratives that influence senior leadership and drive decision-making.
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Support the development of foundational brand documents, including the Brand Book and Visual Identity.
What You’ll Need
Characteristics:
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Insight-Driven Storyteller: Ability to craft compelling brand narratives backed by data.
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Culturally Fluent Strategist: Deep understanding of how brands can authentically show up in music, sports, and financial culture.
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Strategic Thinker: Strong analytical skills to turn insights into action.
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Influential Communicator: Ability to present ideas persuasively to senior leadership.
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Collaborative Team Player: Enjoys working across multiple teams and disciplines.
Qualifications / Skills:
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Bachelor’s degree.
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8+ years of experience in brand strategy, creative strategy, or product marketing.
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Strong experience developing brand-led marketing initiatives that drive business growth.
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Ability to analyze and synthesize research into actionable insights.
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Experience developing creative briefs and evaluating marketing campaigns.
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Familiarity with digital, social, and influencer marketing strategies.
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Comfortable working in fast-paced environments and managing multiple priorities.
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.The Company hires the best qualified candidate for the job, without regard to protected characteristics.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.New York applicants: Notice of Employee RightsSoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [email protected].Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
What the Team is Saying
What We Do
For over a decade, SoFi has helped transform the Fintech industry by creating financial products and services that help people borrow, save, spend, invest, and protect their money better, so they can achieve financial independence and realize their ambitions. Whether it’s owning a home, saving for retirement, paying off their student loans, or helping our members invest - SoFi is there every step of the way. Want to learn more about how it works? Check it out here: https://www.sofi.com/how-it-works/
Our core values are at the center of how we help our millions of members get their money right. They are our guiding principles for how we think about serving our members, building our company, and most importantly, how we work together. At SoFi, it’s not just what we do - but how we do it.
SoFi is also proud to be the naming rights partner of SoFi Stadium, home of the Los Angeles Chargers and the Los Angeles Rams.
For more information, visit SoFi.com
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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SoFi Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!
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