Senior Brand Manager

Company Description

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at www.averydennison.com.

We're not just a global leader in materials science and branding solutions; we're a team of passionate individuals committed to bringing brands to life and transforming how businesses connect with their customers. Whether through our Embelex platform, empowering creativity with on-product branding, or our Aftermarket solutions, optimizing apparel production and supply chains, we work together to solve complex challenges and create a more sustainable future.

Our vision unites us: Together, we connect the physical and digital to solve some of the world's most complex challenges

Learn more at https://apparelsolutions.averydennison.com/en

Please let us know if we can support you with reasonable accommodations throughout the application process by contacting our Talent Acquisition team via [email protected].

Job Description

Avery Dennison Apparel Solutions is seeking a Senior Brand Manager with a strong sales consulting profile to drive sales for Atma.io (Connected Product Cloud), Optica (digital branding and packaging solutions), and Embelex (branding solutions for sports, fashion, and workwear).

The focus is on new customer acquisition, expanding existing customer relationships (retention & expansion), and developing and implementing sales strategies. 

The ideal candidate sees themselves as a strategic consultant who, with colleagues from other departments, supports our customers and integrates our innovative solutions into their existing processes.

• Develop and nurture key customer relationships by providing expert guidance and detailed information about our services.

• Stay ahead of industry trends and product innovations and incorporate them into our strategy.

• Provide strategic guidance and support to the team in understanding and influencing the customers' business model and objectives.

• Direct the end-to-end product development and sales process, from customer briefing to final approval, deployment, and order acceptance.

• Lead the management of inventory reports, customer sales reports, and product development trackers using digital systems and processes (Oracle SalesCloud, Oracle Commerce Cloud, Eloqua, pricing, and product specification tooling).

• Design, present, and approve global price proposals in competitive bidding processes.

• Oversee and resolve complex order, quality, or deployment issues to ensure the highest levels of client satisfaction.

• Develop and nurture key customer relationships by providing expert guidance and detailed information about our services.

• Utilize social selling techniques to engage with potential customers, build relationships, and pro actively generate leads.

• Lead cross-functional teams to support sales growth and product development initiatives.

Qualifications

• Strong academic background with a Bachelor's degree in a relevant field, demonstrating a solid foundation in business principles and practices. An MBA or a related Master's degree is highly desirable

• Experience in B2B sales or sales consulting for technology, branding, or retail solutions (experience with fashion brands, retailers, or sports/workwear manufacturers is preferred). 

• Ability to present customized solutions and convincingly convey their added value.

• Understanding of digital supply chain solutions, IoT, RFID, and sustainable branding technologies.

• Strong sales mentality with a focus on revenue growth and customer development

• Proficiency in technical and digital skills, including use of Google Suite, ERP (Oracle preferred), pricing tools, product/customer databases.

• Willingness to travel (domestic and international).

• Excellent communication skills in both German and English, enabling effective interaction with colleagues and clients

Additional Information

Who we are! - Our Story:

Every voice. Every day! Eight Values. One Team!

Being open to every voice, every day, brings our value of diversity to life and makes Avery Dennison a vibrant and engaging place to be. We understand diversity and equal opportunities as enrichment for our future-oriented work. Across our diverse, global team, every voice makes us stronger. When we listen to and learn from each other, there is no limit to what we can achieve together. Each of us is unique, and we appreciate bringing together different personalities and talents.

Avery Dennison is an equal-opportunity employer.

To find out more about all our employee resources groups globally as well as our Diversity, Equity & Inclusion approach, please go to https://www.averydennison.com/en/home/about-us/diversity-and-inclusion.html 

At Avery Dennison, we do what we love, and we love what we do - Just click here, and get to know us better: Life @ Avery Dennison (linkedin.com/company/avery-dennison/life/emea)