Senior Brand Manager

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.   

Senior Brand Manager 

About the role

Responsible for the development and implementation of strategies and activation plans for a brand or range of brands based on CEE plans and for working with local functions in the preparation of integrated commercial plans for the brand (OTC category).

Key Responsibilities

1.Brand Development:

• Development and implementation of the brand activation plan based on regional plans
• Development and implementation of promotional materials and adaptation of global materials to the needs of the local market
• Closely monitor market and competition performance, analyze deviations from the plan, make recommendations and implement corrective actions
• Cooperation with the medical department and drug registration in the field of brand communication, advertising slogans (claims) and other aspects required by pharmaceutical law
• Coordinating the brand's promotional budget to deliver the brand's annual performance statement

2.Brand Activation:

• Adaptation of global marketing tools to the needs of the local market in accordance with regional/global guidelines (e.g. commercial innovations: advertising slogans / advertising texts / requirements of pharmaceutical law)
• Production of local creative works in accordance with guidelines and in consultation with the regional brand marketing department
• Preparation of a recommendation on the portfolio strategy for the brand and the level of investment for the brand
• Preparation, together with other departments, of a price recommendation for the brand based on regional guidelines and local market analysis
• Localization of centrally developed activation plans for new product launches
• Preparation and implementation of the annual communication plan for the brand: target group, key touch points, maximization of local opportunities for the brand, cooperation with the media house in the development of media plans
• Preparation of an integrated commercial plan for the brand in cooperation with the commercial marketing and sales departments
• Development and implementation of local commercial innovations after consultation with the regional brand marketing department
• Cooperation with logistics and sales departments in the preparation of sales forecasts for the brand for the next 24 months

3. Market Research:

• Responsibility to understand consumer needs at a local level: creating consumer "insights" and supporting and informing the regional department
• Conducting relevant market research (consumer/product) to improve the company's performance

• Business outcomes:
• Responsibility for the brand's sales value and market share
• Extensive cooperation with internal and external clients:
• Daily interaction with other departments (commercial marketing, drug registration, etc.) to align and implement an integrated brand activation plan
• Effective communication with internal and external stakeholders (agencies, key opinion leaders, regional global brand team, etc.)

Why you?   

Qualifications & Skills

• Good marketing (6 years+) experience with leading FMCG brands and experience in developing brand strategies & activation plans inclusive of media management
• Experience in managing trade execution of brand under holistic strategy; understanding of commercial levers is a must
• Operationally and strategically experienced in Digital Marketing (SEA, SEO, Display, Video, Social, eComm), including up-to-date knowledge of latest trends and developments in Digital Marketing environment
• Proven track-record in P&L delivery, demonstrating financial and commercial acumen when identifying business issues/opportunities
• Knowledge and understanding of developing insights as well as analyzing & understanding consumer, shopper, and customer trends to form the strategy & activation plans
• Proven ability to manage projects in a complex environment
• Ability to communicate, negotiate and interact effectively within the organisation
• Strong leadership & collaboration skills; motivating within a multi-country marketing team and moderating conflicts cross-functional and cross-country
• Experience and demonstrated success in driving organizational change initiatives required
• Preferred: Positive attitude, problem solver, open for challenges, work under pressure in complex environment.

#Li-hybrid

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Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.