Company Description
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play.
At Mattel we are at our best when every member of our team feels respected, included, and heard. We are committed to facilitating a diverse and inclusive workplace that values and shares an infinite range of ideas and voices that evolve and broaden our perspectives. We also aim to create a family-friendly workplace that makes it possible for our team to more easily balance family life and their work at Mattel. This culture has been recognised by our team and Mattel ANZ have been certified as a Great Place to Work company!
Job Description
Mattel ANZ are seeking a Senior Brand Manager to join our Marketing team! In this role you will develop and execute go to Market plans for the Plush, Action Figures & Construction portfolio.
The successful candidate will have a strong commercial skill set, well developed planning and organisational skills, and will be excited to join a purpose driven, fun (we sell toys) and fast paced organisation where no two days are the same.
As a Senior Brand Manager you will be responsible for:
- Develop and execute annual marketing plans aligned with global priorities to drive brand growth.
- Continuously adapt plans based on business needs, market dynamics, performance metrics, and key objectives.
- Collaborate with Mattel APAC, licensing teams, and external partners to implement marketing strategies, ensure brand alignment, and meet contractual obligations.
- Analyse market, trade, and consumer data to inform pricing, promotions, distribution, and competitive strategies.
- Monitor SKU performance, sales trends, and competitor activity, providing actionable recommendations to optimize performance.
- Lead portfolio discussions, sales forecasts, and cross-functional initiatives to achieve financial targets and YOY growth.
- Manage budgets, commercial calendars, and reporting to ensure accuracy and alignment with strategic goals.
- Identify and quantify whitespace opportunities, partnering with product managers and sales teams to drive additional sales and market opportunities.
- Champion a data-driven approach, reviewing projections, risks, and opportunities to meet short- and long-term objectives.
Qualifications
- Tertiary qualified in either marketing, business management, economics, or other business related disciplines.
- 5+ years of loving life as a Brand Manager.
- A love of finding the answer through numbers.
- Experience working with/ within retailers to build and execute plans.
- Experience with partnering with Sales Teams for a shared result.
- The want and ability to inspire, engage and influence others.
Additional Information
Does this sound like you? Are you excited in the opportunity to work with iconic brands and drive commercial success? If so apply now!
What We Do
We are a purpose driven company with a mission to create innovative products and experiences that inspire, entertain, and develop children through play.
We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Monster High and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies.
Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in more than 35 locations and our products are sold in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies.
Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.
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