Manager - Media Buying

Posted 11 Days Ago
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Gurgaon, Gurugram, Haryana
Senior level
AdTech • Artificial Intelligence • Digital Media
The Role
The Manager - Media Buying will oversee media buying strategies, manage display and search marketing campaigns, and utilize data-driven methodologies to improve lead generation. The role involves budget management, performance measurement, and developing partnerships to optimize marketing efforts across various channels.
Summary Generated by Built In

Z1 Tech (Great Place to Work-Certified™) is seeking an experienced Manager - Media Buying to join our highly collaborative, motivated, and fast-growing team.

What will you do as a Manager -Media Buying :

  • Regularly run display campaigns (Google Display Network) and Search Marketing campaigns on paid media channels - Google ads, Meta ads
  • Define the Media Buying strategy across paid channels
  • Ensure best practice set up and ongoing management of paid media ads
  • Lead effort to utilize data-driven methodology, analysis and measurement to improve lead generation across all marketing channels
  • Partner with the required teams to ensure robust attribution models are built to effectively measure the performance of each digital and offline channel, and also understand synergies across channels
  • Manage media budgets, spend tracking and execution of authorized plans
  • Develop, maintain and grow strong relationships with relevant partners (internal and external) through leading development plans, campaign strategy, data strategy, reporting, and always-on performance management

What are we looking for :

  • Past experience as a Native Media buyer (Google ads, Meta ads experience) with hands on experience of native advertising, Native to Search Advertising, Traffic Monetization
  • 7years+ of digital marketing experience with an emphasis on customer acquisition
  • Detailed understanding of advertising channels, how to unlock value and drive scale (Taboola, Outbrain,N2S,PPC, Display, Paid Social, Direct Mail, etc.)
  • The growth-hacking mindset with experience in running digital marketing experiments domestically as well as internationally

About Z1 Tech:


Z1 Tech (Great Place to Work-Certified™) is a technology first company which strives to innovate digital advertising and marketing to streamline automation in favour of humankind. Our mission is to build for the future. We believe in trying to play where the technology is going, not where it has been. This has enabled us to bet on the future and build successful brands like VDO.AI, Receptix and Jnee . Our offices are located in New York and in India (Gurugram).


We're committed to creating a dynamic work environment that values diversity and inclusion and represent employees across various skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations, and gender identities.

Top Skills

Google
Meta
The Company
Mountain View, California
170 Employees
On-site Workplace
Year Founded: 2014

What We Do

Z1 Tech is a technology-first company that aims to revolutionize digital content consumption experiences. Our quest started in 2015 to provide future-proof solutions to businesses and empower them in a technologically-dominated environment. Through collaborative efforts of more than 200 innovators spread over 4 countries, we have successfully created revolutionary brands like VDO.AI and Plunic. Our products and services stream over 5 petabytes of content, impacting 25 million people every day. We strive towards increasing our workforce, partners, and brand awareness by 3X every year.

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