Senior Associate Manager, Insights & Analytics

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Insights & Analytics Senior Associate Manager: Crackers
This Insights & Analytics Sr. Associate is a key member of the Biscuit Consumer Insights team, serving as the insights co-pilot to the Sr. Manager responsible for supporting the RITZ, Savory H&W (Triscuit, Wheat Thins, and Good Thins), and Jewel brands to drive the learning agenda and shape the strategy for MDLZ's beloved cracker portfolio/
Essential Duties & Responsibilities:
• Proactively identify business opportunities and risks for your key brands, and ensure decisions are made against a background of fundamental category/consumer/ shopper/ customer knowledge and insight.
• Collaborate cross-functionally, working closely with marketing partners and other cross-functional teams to ensure strategies and plans are based on sound consumer/market understanding.
• Support in driving the learning agenda and shaping strategies across RITZ, Savory H&W, and Jewel brands.
• Partner with the Biscuits team on key category-level deliverables across the Crackers portfolio (i.e., Equity Tracking, Market Structures, Demand Spaces).
• Anticipate business and insights needs and continuously develop research plans to address learning needs, such as product and concept testing, packaging evaluation, ad testing, campaign testing, data insights mining with syndicated tools, and exploratory research.
• Leverage 'scrappy' but effective tools to provide the consumer voice in more quick-turnaround initiatives that require more of a 'gut' check when speed is needed.
• Develop relationships with agencies to perfect the research tools in place and/or create new ones to bring more foresight to the organization.
• Elevated storytelling skills: integrate data from multiple sources (primary, secondary, & syndicated) to drive foresight & strategy to deliver impactful/implementable insights to Marketing, Advertising, and Media agencies.
• Partner with Advance Analytics to deliver data-driven marketing maturity by building a 360 campaign effectiveness measurement roadmap.
What extra ingredients you will bring:
• Progressive experience with 4-7+ years of experience in brand-building insights ideally CPG industry and/or consulting.
• Strategic thinking across brand positioning, communications, and white space/innovation.
• Ability to manage traditional and innovative research approaches with minimal oversight.
• Effective storytelling skills and business acumen to simplify large and complex data into compelling insights and actionable recommendations.
• Strong data analysis and digital savviness skills (Nielsen, etc.)
No Relocation support available
Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands-including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products -are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Job Type
Regular
Demand Spaces
Insights