RVO Health is looking for a Sr. Associate of Lifecycle Marketing to help drive our mission of health and wellbeing for everyone. As a Lifecycle Marketing Senior Associate, you will have the opportunity to work across the full user journey from awareness through retention with a focus on acquisition and registration. Your role will support the Optum Now business which offers multiple D2C point solutions to support our consumer’s unique healthcare needs, including - but not limited to - commerce, care and resources. As a data enthusiast, you will become an expert in our users, diving deep into the data to get at the core of their needs and what drives them. This is a new and exciting role within a growing team and fast-paced start-up environment.
Where You'll Be
To prioritize togetherness, culture, and accountability, RVO Health operates on an in-office work schedule. We expect employees to work from our South Charlotte office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
1101 Red Ventures Dr Fort Mill, SC 29707
- Leverage owned and operated audiences to drive acquisition into Optum Now
- Optum Now acquisition will consist of distribution/awareness tactics to gain user familiarity with the Optum Now brand and services, pathing users to Optum Now solutions, and acquiring registered users for re-marketing
- Partner with social and DPM teams to utilize off-platform audiences to target high-intent consumers
- Perform and monitor A/B tests, analyze data and recommend optimizations to support long term growth
- Develop and maintain lifecycle marketing reporting infrastructure to unlock key insights about our users to improve conversion, engagement and retention
- Use data and a deep understanding of our consumers to personalize user experiences leading to engagement optimization
- Collaborate with senior leadership to determine appropriate key metrics, performance goals, and long-term growth plans
- Collaborate across product, email, creative, and engineering teams to ideate and operationalize new experiences for users focused on registration
What We’re Looking For
- Experience in Marketing, Business, Analytics, Information Technology, or similar background
- Knowledge of standard methodologies for core digital channels including website, email, SMS/MMS, mobile, social media, SEO, SEM, display, and native advertising
- Demonstrated strong ability to access, manipulate, and understand full funnel datasets and technical platforms without oversight (via SQL)
- Demonstrated strong ability to build relevant reports, dashboards and visualizations to answer business questions (Excel, Tableau, Looker etc.)
- Strong grasp of relevant raw event data and can track data pathing from ingest to database. Able to build custom queries to manipulate data to answer new questions we don't answer on a day to day basis
- Experience with A/B test strategies, multivariate test strategies, and test planning
- Scrappy, tenacious, and self-motivated
- Analytical skills + an entrepreneurial mindset
- 3+ years in marketing analysis, digital analysis, business operations, or a similar role
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
- Starting Salary: $76,000.00 - $90,000.00
*Note actual salary is based on geographic location, qualifications and experience - Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Who We Are:
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].
We do not provide visa sponsorship for this role at this time.
#LI-hybrid
RVO Health Privacy Policy: https://rvohealth.com/legal/privacy
Top Skills
What We Do
At RVO Health, our mission is to give people a better way to health & wellbeing. We own and operate the largest health & wellbeing platform in the US, helping nearly 100 million people a month seek information, find a doctor, save money, and take action around their health & wellbeing. Our portfolio of industry-leading websites, products and services touches every part of the health and wellness journey.
The Healthline Group portfolio (Healthline, Medical News Today, Psych Central, Greatist, and Bezzy) and the Healthgrades brand comprise the largest health information audience in the US. The Healthline Group connects millions of people daily to medically-backed information about thousands of health-related questions, products, and chronic conditions. Through Healthgrades, the largest marketplace for finding healthcare, we help half of Americans find and evaluate a doctor each year.
Through Optum Store, we sell thousands of FSA/HSA-eligible health and wellness products direct-to-consumer and connect health seekers to mental health, condition-based virtual care, and an online pharmacy. Through Optum Perks, we help millions of people save money through our prescription savings program. Millions of health seekers also use RVO Health’s virtual coaching programs each year to lose weight, stop smoking, and find better wellbeing.
Our portfolio includes education and advice, condition-based communities, access to healthcare, an ecommerce store of health products and services, prescription discounts and delivery, and more. We are making health easier to navigate, more accessible, and more affordable for everyone. Furthermore, all of our content, products, and services are medically-backed, so people can trust that they are getting accurate support for their health.
RVO Health is backed by Red Ventures and Optum, part of UnitedHealth Group. Select brands previously operated by Red Ventures and Optum are now independently operated by RVO Health.
