Senior Associate, Paid Search

Posted 6 Days Ago
Be an Early Applicant
New York, NY
Hybrid
Junior
Business Intelligence • Data Privacy
The Role
The Senior Associate, Paid Search is responsible for executing and optimizing marketing campaigns across various platforms, analyzing performance data, and collaborating with clients to enhance business outcomes.
Summary Generated by Built In


Digital Matter is a growth and transformation consultancy leveraging marketing, media, data, and technology to drive quantifiable, sustainable, and meaningful results for our clients. Through cutting-edge strategies in business transformation, privacy-focused data solutions, and dynamic digital media buying, we help our clients achieve breakthrough success in an ever-evolving marketing landscape.


We’re looking for polymaths: forward-thinkers who are adaptable, curious, resilient, and empathetic. Join us in transforming the marketing and media landscape.


We are seeking a Senior Associate, Paid Search to support a growing portfolio of consumer and retail clients. In this role, you will be responsible for end-to-end execution and optimization of marketing campaigns across key consumer, retail, and luxury goods clients.

Responsibilities

  • Oversee the end-to-end execution and optimization of search, shopping, display, and video advertising campaigns, ensuring alignment with client goals and KPIs.
  • Actively participate in client kickoff meetings, providing support in relationship management, campaign strategy, ad-serving, and tech stack deployment.
  • Analyze campaign performance data to provide actionable insights and implement strategies to improve ROI and overall effectiveness.
  • Collaborate with client stakeholders to understand business needs, craft data-driven solutions, and deliver measurable results.
  • Contribute to cross-functional initiatives, including proposal development, technical demonstrations, and marketing strategies.
  • Stay at the forefront of industry trends by exploring emerging tools and technologies, incorporating innovative practices to drive efficiency and growth.

Requirements

  • Minimum of 2 years of hands-on experience managing Google Ads, Microsoft Ads, and Google Marketing Platform, with a strong understanding of paid search and programmatic advertising strategies.
  • Proven ability to build and maintain client relationships, leveraging a consultative approach to identify opportunities and solve business challenges.
  • Strong analytical mindset with demonstrated experience in campaign performance reporting, data visualization (e.g., Tableau, Data Studio), and advanced Excel functions (VLOOKUP, pivot tables).
  • Exceptional organizational skills, with the ability to manage multiple priorities in a fast-paced environment while maintaining a high level of attention to detail.
  • Bachelor's degree in Marketing, Business, Analytics, or a related field; advanced certifications in Google Ads or similar platforms are a plus.

What we offer

Competitive salary + year end bonus tied to performance

Full coverage health insurance including Medical, Dental, and Vision 

401K with company contribution 

17+ Vacation Days + company Holidays

Paid parental leave 

Cell phone plan reimbursement

Top Skills

Data Studio
Excel
Google Ads
Google Marketing Platform
Microsoft Ads
Tableau
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The Company
New York, New York
16 Employees
On-site Workplace
Year Founded: 2018

What We Do

Digital Matter is a technology-first, data-led, integrated marketing and media consultancy.
Headquartered in New York, Digital Matter provides consulting and services in the areas of business transformation, privacy-first data strategy, and integrated media buying

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