Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.
With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.
For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
Qualifications
- 2+ years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as display, search and/or social, is a plus
- Full ownership of campaign day to day and success in hitting campaign KPI’s
- Recommend, plan, and conduct testing opportunities
- Create effective analyses and case studies of their work to be shared with the client and functional team
- Develop insights and actions (implications) that demonstrate a thorough understanding of the client’s goals
- In-depth experience curating and troubleshooting inventory from both public and private sources
- Develop projections/proposals and understand the tools used to build them
- Understand client’s measurement/tracking and ways to innovate and improve
- Identify advanced optimization tactics and ensure structure is in place to execute
- Leverage advanced Excel and campaign management tool skills
- Develop a deep understanding of client needs/goals and relate insights directly to those
- Understand how to effectively organize ideas and concepts through tools such as PowerPoint
- In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy
Responsibilities
- Develop, manage, and coordinate campaign strategies across a portfolio of brands at once
- Establish productive relationships with Integrated Media Planning team and external media partners
- Manage timelines with external vendors, communicating to internal teams
- Act as liaison between Integrated Media Planning team and media vendors to ensure flawless communications and program execution
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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$65,000—$65,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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What We Do
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
