Senior Associate, Brand Media (Strategy and Analytics)

NYC 299 Park Avenue (22957), United States of America, New York, New York
Senior Associate, Brand Media (Strategy and Analytics)
Senior Associate, Brand Media (Strategy and Analytics)
This is an exciting opportunity for a talented media professional to join Capital One's Brand Media Department as a Senior Associate, supporting paid media strategy, planning and activation for the enterprise. The ideal candidate will have experience planning, analyzing and optimizing across a variety of paid media including traditional and emerging platforms. Applicants must possess a strong grasp of marketing fundamentals, and be passionate about growing their media and analytics skills. Experience utilizing cross-media measurement tools, analyzing the competitive media expenditure landscape, and monitoring brand governance is also a plus. This position is responsible for paid mass media programs, not earned media or public relations.
What you'll do

• Collaborate with Brand Media strategists, Brand Strategy & Insights, Advertising, Sponsorships, Social, Performance Marketing, Marketing & Analysis, and external agency teams to support the development of integrated marketing campaigns
• Incorporate relevant use of media research, measurement and analytics tools, techniques and technologies, including test market design
  
  • Evaluate research, develop points of view and inform paid media strategies and tactics that support brand/full-funnel objectives
  • Leverage past experience with media measurement, including incrementality, attribution and marketing mix models
  • Manage holistic learning agenda, quarterly media reviews and post campaign analysis reports
• Monitor, analyze and report on the competitive media expenditure environment using large datasets and analytics tools (e.g. Excel, Tableau)
• Support other enterprise responsibilities including brand governance, innovation, and budget management
  
  • Stay current with emerging technology and data-privacy trends in the media landscape to identify opportunity areas and future-proof Capital One's mass media strategy
• Influence partners within Brand and across the enterprise on media strategy via succinct, data driven presentations

Who you are
You want to be an EVIDENCE-BASED MARKETER who...
As an INDIVIDUAL:

• Your curiosity is endless. There's always something else to learn.
• You're flexible and not afraid of change-in fact you welcome the challenge.
• You share your point of view, but seek out what might be missing and listen.
• You have big ideas and know the best ones are driven by proof, persistence and patience.
• You're a storyteller. You simplify the complex and compel your audience to act.
• You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
• You care-about the work, your team and the customers you serve.

Basic Qualifications:

• Bachelor's Degree or Military Experience
• At least 3 years of professional experience in marketing and/or media
• At least 1 year of experience planning, executing, managing, or supporting integrated national marketing/media programs
• At least 1 year of experience in managing large datasets for visualization, analysis and insight generation

Preferred Qualifications:

• Marketing analytics experience at a top tier media agency, research vendor, consultancy, AdTech, media company or publisher
• 2+ years of experience using intermediate data management (e.g. structuring/blending with Excel pivot tables, SQL, etc.), and data visualization techniques (e.g. building Tableau workbooks/dashboards)
• 1+ year of experience with advanced measurement tools to determine the incremental effectiveness of marketing/media; e.g. incrementality/brand lift studies, multi-touch attribution, econometric modeling & machine learning
• 1+ years of experience guiding measurement projects and interpreting results to understand performance and optimize strategy, including (brand + business) incrementality studies, attribution, econometric modeling, etc.
• 1+ year of experience collaborating on media briefs with strategy and agency partners for large-scale campaigns
• Deep understanding of media principles, planning and buying functions, and media software and research tools (MRI, Nielsen, ComScore, Kantar, etc.)
• Awareness/knowledge of the latest technology trends in the media ecosystem, including MarTech, AdTech, and Programmatic

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
New York City (Hybrid On-Site): $99,500 - $113,600 for Sr. Associate, Brand
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).