Senior Architect, Digital Marketing

The Senior Digital Marketing Architect plays a pivotal role in shaping and executing a company’s digital marketing strategy. This individual is responsible for designing and implementing innovative, scalable, and data-driven marketing solutions that align with business objectives. They act as a bridge between marketing, technology, and business teams, ensuring the seamless integration of platforms, tools, and campaigns to enhance customer experiences and drive measurable results.

The Senior Digital Marketing Architect is also instrumental in identifying emerging technologies and trends to maintain a competitive edge in the digital landscape.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following…

• Work with technology leaders, product owners, and principal engineer developing roadmaps, frameworks, reference architectures, and artifacts. align on strategic direction, translate business requirements into technology roadmaps and participate in planning how roadmaps will be realised.
• Seek consensus from domain experts before making key architectural decisions in technology, processes, and people topics.
• Participate with principal engineering leads in the design process to ensure detailed designs adhere to and are consistent with the target architecture.
• Lead evaluation of next generation technologies by conducting RFI, RFP, and POCs.
• Participate in business partner and vendor product roadmap development as a method of realising our vision.
• Define requirements for taxonomy, standards, guidelines, procedures, templates and tools, and provide a linkage for these components and develop reference & target architectures, patterns, standards, future roadmaps and capabilities within Digital Marketing stack.
• Work closely with the Head of Enterprise Architecture and Commercial Strategy and AI Architect to build and govern an enterprise architecture framework that underpins the Global Tech strategy and is aligned to business objectives
• Overall accountability for delivery of architecture services for Digital Marketing Tech
• Reduce complexity in the application and infrastructure portfolio and associated cost structures
• Increase reuse of global and GSC architecture standards and shard services
• Ensure that systems are developed and implemented in accordance with good professional practice and comply with applicable architectural, regulatory, and risk management requirements
• Keep abreast of industry trends and new technologies that have the potential to impact employee productivity and GSK operations. Identify how new technologies can be appplied within the company to improve operations

Why you?Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Minimum of a BA/BS with 10 years of progressively responsible experience as an engineer and as an enterprise architect in the Pharma or other highly regulated industry
• At least 3 years experience operating under regulations that impact the Pharma industry (e.g. GxP, GDPR, Sarbanes Oxley) at global level
• No less than 5 years experience on Adobe stack (AEM, Adobe Analytics, Adobe Target)
• 3 years of experience in Customer Data Platforms (SalesForce Data Cloud, Adobe AEP, Tealium Audience Stream)
• 1 year of experience on SalesForce stack (Marketing Cloud, Experience Manager, Ad Cloud, Social Cloud)
• 1 year of experience with Social Media, Programatic (Sprinklr, Google Marketing Platform, DV360, TradeDesk, DSP, DCO, CMP)

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Understanding of core digital marketing technology platforms and operational technologies in pharma industry environments
• Experience working in Agile / DevOps organization
• Experience working with ITIL, ITSM, TOGAF, or similar frameworks
• Experience working in highly secure environments with active participation in negotiating security risk with business value or operational impact
• Be a leader with vision in the architecture space, leading efforts to define, advocate, and present solutions that meet customer requirements and ultimately deliver business value.
• Superb communication and interpersonal skills, ability to work with internal customers and establish strong, collaborative partnerships with engineers, non-technical leaders, and executives.
• Experience in seeking the alignment of business and Tech, driving common approaches, delivering sustainable, re-usable solutions using both agile and waterfall.
• Demonstrated ability to motivate change and challenge the status quo
• Ability to work in close partnership with other Tech functions such as, security, compliance, infrastructure, etc. as well as partner closely with business leaders across global tech organisations to maintain the architecture in line with end user experience strategy

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

• Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.
• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
• Continuously looking for opportunities to learn, build skills and share learning.
• Sustaining energy and well-being
• Building strong relationships and collaboration, honest and open conversations.
• Budgeting and cost-consciousness

*This is a job description to aide in the job posting, but does not include all job evaluation details.

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Please visit  GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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