Senior App Marketing Manager

We are looking for an accomplished Senior marketing or Product manager to join our rapidly growing marketing team. Working within App Marketing team you'll be responsible for defining Skyscanner’s app marketing technology needs - and working with Skyscanner’s Product and Engineering teams to make them a reality. This role is an amazing opportunity to upgrade Skyscanner’s ability to reach millions of new app users each month.

About the Role:

• Partner with marketing leads, product managers and engineering teams to create a martech and data vision to support Skyscanner’s app user targets
• Establish a framework to prioritize and track delivery of multiple initiatives within this vision
• Plan and execute experiments to evaluate and refine new technologies, with a focus on driving app adoption among Skyscanner’s existing user base
• Analyze and showcase results to a range of stakeholder teams and leaders
• Coordinate roadmap planning, proactively managing risks, dependencies and decisions to be made.
• Research emerging and best-in-class technologies and app marketing concepts from a range of internal and external sources.
  

About You:

• Proven experience in a related product or marketing role
• A deep understanding of marketing technology and mobile measurement, especially on app
• High-bar project management skills, experience of working across functions to define requirements, build roadmaps, and ensure delivery
• Proven ability to analyse data to evaluate the success of different marketing tactics
• You are an excellent communicator (written and verbal) and enjoy working as part of a team but can also thrive independently

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