Job Description
Alimentation Couche-Tard Inc. (ACT) is a global Fortune 200 company. A leader in the convenience store and fuel space with over 16,700 stores in 31 countries, serving more than 9 million customers each day.
About the role
The Senior Analyst will help the lead developer in projects related to Adobe Campaign implementation and optimization. This role combines business analysis with technical development skills to enhance our marketing automation capabilities. The ideal candidate will possess a strong understanding of both marketing strategies and technical development, enabling them to bridge the gap between business requirements and technical solutions.
You're a builder at heart with strong technical knowledge, is process-oriented, analytical, and can get things done. In every challenge, you can find a solution .
- You build great products. In a role that demands both business and technical acumen, you independently work through ambiguity to drive prioritization of opportunities. You ground your decisions in the data and know where to focus your efforts.
- You build for the future. When setting direction for the short-term, you weigh the long-term impact of your roadmap across a complex, global organization. You can communicate how our work today will impact our digital maturity in the years to come.
Roles & Responsibilities
- Collaborate with marketing stakeholders to gather and analyze requirements for campaigns, workflows, and data management initiatives within Adobe Campaign.
- Design and document technical solutions that align with business objectives, ensuring that Adobe Campaign functionalities are effectively utilized.
- Implement custom solutions, including workflows, data integrations, and automation scripts, using Adobe Campaign’s development tools and languages.
- Manage and optimize data processes, ensuring high-quality data is available for campaign segmentation and targeting.
- Develop and execute testing strategies to validate solutions. Ensure that all developed functionalities meet quality standards before deployment.
- Provide training and support to marketing teams on the use of Adobe Campaign features and best practices. Serve as a subject matter expert.
- Create dashboards and reports to monitor campaign performance and provide insights for continuous improvement.
- Work closely with cross-functional teams, including IT, analytics, and marketing, to align on project goals and ensure successful implementation of solutions
Education
- Bachelor’s degree required
- Master’s degree preferred (MBA/MS Computer Science/M.Tech Computer Science, etc.)
Relevant Experience
- 4+ Years with Adobe Campaign
- Relevant working experience in a communication platform or MarTech stack
Behavioural Skills
- Delivery Excellence
- Business disposition
- Social intelligence
- Innovation and agility
Knowledge
- Adobe Campaign certified
- Ability to program in HTML/CSS/JavaScript
- Understanding of email and SMS
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Top Skills
What We Do
Our mission at Circle K is to make our customers' lives a little easier every day. We are part of communities across North America, Europe, Asia, and the Middle East, helping us grow into one of the world’s leading convenience and fuel retail businesses. Our parent company, Alimentation Couche-Tard (“Couche-Tard”), is a leader in the Canadian convenience store industry. Together, we are brightening journeys across more than 14,200 stores in 26 countries worldwide.
We’re all about Growing Together. Learn how you can join our team today: https://workwithus.circlek.com. Work with us, and we’ll make it work for you.
Find out more at https://www.circlek.com/ or connect with us on Facebook, Instagram, or Twitter
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