Senior Analyst

Company: Vistaprint
Who We Are:
Vista's Engineering organization is working to make our company one of the world's most
well-known and successful data-driven companies. The cross-functional team includes
analysts, product owners, technologists, data engineers and more - all passionate about
providing Vista with information and tools we can use to deliver jaw-dropping customer
value. Engineering team members are empowered to learn new skills, communicate openly
and be active problem-solvers. Find out more at https://vista.io/
Vista strives to be the expert design and marketing partner to small businesses. Customer
Traits and Prediction Team (aka C-TAP) provides the intelligence that helps Vista
understand their customers better through the lens of traits, segmentation or machine
learning models to personalize their experience across all customer touch points. As part of
Vista's engineering organization with strong collaboration with product organization,
marketing and merchandising, C-TAP is a major thought partner to these diverse set of
stakeholders and the implementation specialist for any of their foundational customer data
and modeling requirements.
What You Will Do:
As a Senior Data Product Analyst, you will use data from across the organization to support
decision making for marketing and digital product optimization. You will assist the team to
understand the evolving data around Vista customers and help generate insights that will
allow C-TAP to solve customer and business problems and explore new opportunities. We
are looking for a motivated individual embarking on their career of data analysis to help us
build data products that will enable Vista to win our customers' hearts, minds, and loyalty.
Join us on this journey!
Possible workstreams you might be involved in based on current ongoing work include:
Data Analysis & Insights
• Analyze customer transaction data to identify trends, patterns, and opportunities for
enhancing customer experiences.• Assess and interpret website interaction data to uncover user behavior and journey
insights.• Evaluate email campaign performance, identifying key metrics that influence
engagement and conversion rates.• Study product interaction data to determine usage patterns and opportunities for
marketing initiatives.• Leverage data to create and refine customer segmentation models, enabling
personalization efforts.
• Based on the above data discovery, partner with the data scientist in the team to
create new machine learning models or improve existing ones.• Partner with data engineers in our team to build and maintain data pipelines that
improves scalability and reliability of our data products
Dashboard Development:• You will partner with business stakeholders to understand their questions and
enable self-service decisions by building dashboards.• Ensure dashboards are user-friendly, visually appealing, and tailored to the needs of
marketing stakeholders.
Collaboration & Stakeholder Engagement:• Work closely with marketing teams to understand their needs and provide
data-driven recommendations that support personalized marketing strategies.• Collaborate with cross-functional teams, including product, to ensure data
integration and consistency across platforms.• Partner with stakeholders to design and implement experiments that will allow us to
improve our current data products or enable new products.
Reporting & Presentation:• Prepare and present detailed reports on findings, trends, and recommendations to
senior management and marketing stakeholders.• Communicate complex data concepts in a clear and concise manner to
non-technical audiences.
Be curious and innovative:• You will bring novel and untested ideas to the table to constantly innovate how we
define and measure success of our work for customers and the business
Your Qualifications:
At Vista, we value the experiences that individual team members add to our culture. Please
don't hesitate to apply even if you don't meet the exact qualifications, we look forward to
learning more about you!• A strong education and background in in Data Science, Statistics, Economics,
mathematics, BI visualization or programming• Proficiency in programming languages such as SQL, Python, R, or similar.• Exposure to data visualization tools like Looker, Tableau or similar.• 2+ years experience in an analytics environment• Compelling communication and storytelling skills (Articulate your message clearly
based on your audience)• Demonstrate VistaBehaviours ( https://careers.vista.com/how-we-hire/ )
• Strong analytical thinking and problem-solving skills, with a keen attention to detail.
Nice to Have:• Experience with Statsig, Optimizely, or similar experimentation tools.• Experience in designing/monitoring and analyzing experiments (A/B, multi-variant,
Bayesian, multi-arm-bandit) using statistical rigor and being able to guide
collaborators on how to accurately interpret the test results.• Knowledge of machine learning techniques and their application in personalization.• Familiarity with data privacy regulations (e.g., GDPR, CCPA) and their impact on data
handling and analysis.• Exposure to CI/CD concepts or exposure to data processing/orchestration
technologies (i.e. DBT, Airflow, Snowflake, Databricks)
Why You'll Love Working Here:
There is a lot to love about working at Vista. We are an award winning Remote-First
company. We're an inclusive community. We're growing (which means you can too). And to
help orient us all in the same direction, we have our Vista Behaviors which exemplify the
behavioral attributes that make us a culturally strong and high-performing team.
About Us
Vista is the design and marketing partner to millions of small businesses around the world.
For over 20 years we've been inspired by small businesses, and we work incessantly to
deliver solutions to their evolving needs. VistaCreate, 99designs by Vista and VistaPrint, all
under the parent brand Vista, represent a full-service design, digital and print solution,
elevating small businesses' presence in physical and digital spaces and powering them to
achieve success. Vista is focused on making great marketing and design accessible to
every small business owner, allowing them to create a cohesive brand image for use
in-store, online and on-the-go.
Commitment To Diversity, Equity, & Inclusion
Vista exists to help our customers live their dreams. Each dream is unique - and the Vista
team needs to be as well. We believe in the unique contributions of everyone within a
diverse global organization. We are collaborative, inclusive, and innovative. We strive to role
model and live an inclusive culture of fairness, respect and belonging for all. And we work
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