The purpose of this role is to work under the direction of a strategist to execute research asks and uncover audience and cultural insights to fuel the communications planning process.
Job Description:
Key responsibilities:
Understands the media landscape, including leading and emerging media channels/partners (with a skew towards digital)
Collaborates with internal team to contribute to day to day strategic work for client(s)
Compiles, analyses and interprets information from various research sources (proprietary, syndicated, client provided)
Helps lead and/or participates in brainstorms
Contributes to agency or client thought leadership
Leverages audience data to support strategic deliverables
Keeps a pulse on cultural trends and movements
Location:
Chennai
Brand:
Paragon
Time Type:
Full time
Contract Type:
Permanent
Top Skills
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
