Senior Analyst, Paid Media

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How we LEAD:

Universal Music Group is looking for a senior analyst to lead the paid media analytics team. Responsible for in-depth analysis of paid media campaigns and performance to understand the impact of campaigns on our business objectives inclusive of streaming, direct to consumer sales and audience growth.

This position requires close collaboration with business stakeholders including media planners, media buyers, marketing leads and data engineers in order to provide meaningful insights that will guide the company’s advertising strategy.

The ideal candidate has experience at a media agency or on an in-house buying team. 

How you’ll CREATE:

• Read and ingest data from multiple advertising platforms including social platforms (tiktok, meta, snap), google ads and programmatic.
• Manipulate data into sleek, clean datasets in order to generate reports and dashboards with these datasets as defined by business stakeholders.
• Be a primary partner for awareness and acquisition marketing stakeholders, focused on reporting, optimizing digital and linear marketing channel performance (across social, display, search, audio, video, and affiliate channels), and marketing budget optimization
• Analyze marketing performance data across channels, tactics, partners, and individual ad networks to identify patterns, uncover opportunities, and optimize budget/drive marketing spend efficiencies through the funnel
• Develop test and learn strategies related to targeting, creative, and other variables to improve end-to-end conversion throughout the funnel. Support data tracking integrations both internally and with third parties to ensure global best practices are deployed
• Be an approachable team member who enhances the data culture within Universal Music. Collaborate with senior stakeholders to co-design and communicate a strategic roadmap and backlog for marketing data analytics. Be a data ambassador to cross-functional teams, coaching best practices in the use of reporting tools, data enrichment, and governance
• Strong presentation skills
• Interpret and present data to both technical and non-technical audiences

Bring your VIBE:

• Strong ability to manipulate large datasets to serve an end goal is a must. 
• Demonstrable ability to write complex queries with SQL/Hive. 
• Experience with GCP BigQuery, DOMO, and/or a Business Intelligence tool like Datorama/Salesforce, Tableau, Looker, or Power BI. 
• Experience with Shopify 
• Previous experience in an analytics-based role within a tech-based or media company preferred
• Experience of working with digital advertising platform data and ad tracking technology including Meta (Facebook) and Google preferred. 
• Educational Requirements
• BA/BS degree in a quantitative field or equivalent experience
• 3-5 years of professional experience 

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

• Comprehensive medical, dental, vision, and FSA options, as well as:

  • 100% coverage for out-patient mental health services

  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

  • A lifetime fertility support allowance of $30,000 to plan participants

  • Student Loan Repayment Assistance and Tuition Reimbursement

  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:

  • Flexible Paid Time Off (PTO) for exempt employees

  • 3-weeks PTO for non-exempt employees

  • 2-weeks paid Winter Break

  • 10 Company Holidays (including Juneteenth and Wellbeing Day)

  • Summer Fridays (between Memorial Day and Labor Day)

  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:Marketing, Streaming & Digital Media

Salary Range:

$66,560- $109,590

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.