Senior Analyst - MBB

Posted 2 Days Ago
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Chennai, Tamil Nadu
Senior level
AdTech • Marketing Tech
The Role
The role involves supporting the senior team by reporting and analyzing buying performance for clients, ensuring data accuracy, normalizing benchmarks, and assisting local markets with media validations.
Summary Generated by Built In

The purpose of this role is to provide support to the senior team in delivering innovative solutions that deliver client objectives whilst meeting our business objectives and financial targets.

Job Description:

Key responsibilities:
Collects and reports buying performance achieved on nominated clients that have Global Buying commitments
Ensures that accuracy of data supplied and the declared results meet with potential external scrutiny
Effectively communicates benchmarking methodology and productivity targets to local markets
Collects data from specific markets using the agreed methodology (client specific) to quantify, measure, calibrate price performance compared to historical price benchmarks – across all media types
Identifies data anomalies and also potential delivery issues in market
Manages data to normalise benchmarks to maintain as high levels of measurability as possible within the reports
Manages preparation and verification of the data for the client reports – both data analysis and supporting commentary
Assists local markets and client service teams in dealing with Media Auditor requests / validations

Location:

Chennai

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

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The Company
15,492 Employees
On-site Workplace

What We Do

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next

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