Senior Analyst, Growth and Transformation

Posted 13 Days Ago
Be an Early Applicant
Charlotte, NC
Mid level
AdTech • Big Data • Digital Media • Marketing Tech • Mobile
We close the loop between consumers and brands.
The Role
The Senior Analyst will optimize user experiences using data-driven insights, lead site testing initiatives, collaborate with engineering and creative teams, and communicate strategies to improve customer interactions. This role involves deep diving into visitor behavior analytics to drive growth and enhance the strategic direction of the Home Business Team.
Summary Generated by Built In

Our Growth and Transformation team is looking for a Senior Analyst. In this role, you’ll work with RV business leaders partnering with Fortune 500 partnerships and interacting with Growth Media, SEO, Customer Experience, Creative, and Engineering disciplines through iterative experience optimization plus additional brand partnerships in the Entertainment category. You'll deep dive into visitor behavior and performance, advanced analytics and audience segmentation, and help ideate new features and tools that enhance the customer experience.

This role is required to operate out of the Charlotte, NC area on a hybrid schedule (Tuesday through Thursday in office).

What You’ll Do:

  • Operate as an owner utilizing data and a deep understanding of our users to identify areas to optimize and to develop solutions that enhance the experience, user engagement and performance of the site.
  • Lead a team of associates to implement site testing initiatives and user-centric product features to streamline the customer experience and drive value to the business.
  • Work directly with Engineering and Creative teams to define features, communicate tracking requirements, and create a site experience strategy & roadmap to bring your ideas to life.
  • Gain valuable experience leading initiatives transparent to internal executives as well as external stakeholders.
  • Communicate timelines, goals, and performance to diverse audiences, including engineers, content writers, digital designers, fellow analysts, and senior leaders.
  • Building new things that are cool, interesting, at the cutting edge of technology
  • Drive growth in and contribute to the strategic direction of our Home Business Team.

What We Are Looking For:

    • 3+ years of experience with a proven track record of success in meeting performance goals in Customer Experience or Digital Operations.
    • Experience in leading a team and developing talent through coaching, mentorship and direct management.
    • Strong in data manipulation & analysis using Excel.
    • Strong in SQL (Redshift preferred) and data visualization tools (Tableau, Looker, etc)..
    • Strong understanding of statistical significance and robust test analysis.
    • Experience synthesizing data into actionable insights, building product roadmaps, and communicating recommendations to all levels of leadership.
    • Strong team player with ability to communicate effectively across functional teams to drive priorities, anticipate pitfalls, and raise issues before they become project blockers.
    • Excellent organizational and communication skills.
    • Passionate about understanding customer behavior and improving the quality of interactions.
    • Desire to work hands-on in an entrepreneurial, performance-based, analytically driven, and fast-paced environment.

The following benefits are provided by Red Ventures, subject to eligibility requirements.

  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Paid Time Off
  • Holiday Pay
  • 401(k) with match
  • Employee Assistance Program
  • Paid Parental Bonding Benefit Program

Who We Are:

Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology – including Bankrate, Lonely Planet, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey – from first discovery of information, throughout the decision-making process, to transactions. Headquartered south of Charlotte, NC, Red Ventures employs thousands of people across the US and Puerto Rico, with international offices in the UK and Brazil. For more information, visit https://redventures.com and follow @RedVentures on social platforms.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected]

If you are based in California, we encourage you to read this important information for California residents linked here.

Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice

Questions about this Privacy Notice can be directed to [email protected]. Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.

Top Skills

SQL
The Company
HQ: Fort Mill, SC
4,000 Employees
Hybrid Workplace
Year Founded: 2000

What We Do

Red Ventures is a portfolio of digital companies that brings consumers and brands together through powerful, customized online experiences. We use online marketplaces, strategic partnerships and passionate people to unleash transformative digital growth and solve complex problems across a variety of industries.

Why Work With Us

The culture here is fast-paced and innovative, with a “work-hard, play hard” mentality. We’re what happens when you cross a tech start-up with a rapidly-growing global company.

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