Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
Overview:
The Senior Analyst, Digital Commerce Insights will play a pivotal role in leveraging data to drive growth and optimize SharkNinja’s digital commerce operations. The Senior Analyst, Digital Commerce Insights is responsible for analyzing data from various digital touchpoints, providing actionable insights to improve customer experience, conversion rates, and overall performance of e-commerce platforms. The Senior Analyst, Digital Commerce Insights will work closely with cross-functional teams including e-commerce, product, marketing, and UX, and will support data-driven decision-making to enhance the digital customer journey.
Reporting to the Vice President of Digital Commerce Operations & UX, the Senior Analyst will be instrumental in transforming data into insights that shape SharkNinja’s digital commerce strategies across the Americas.
Key Responsibilities:
Data Analysis & Insights
- Analyze digital commerce performance across SharkNinja’s direct-to-consumer (DTC) website and third-party marketplaces, identifying trends, opportunities, and areas for improvement
- Conduct deep-dive analyses into customer behavior, traffic sources, funnel performance, and conversion rates to identify optimization opportunities
- Provide data-driven recommendations to improve the user experience, increase conversion, and drive revenue growth
- Track key performance indicators (KPIs) such as site traffic, page load times, cart abandonment, customer lifetime value (CLV), and channel performance
- Monitor and report on campaign effectiveness, website performance, and overall business impact, providing actionable insights to leadership
Customer Journey Analysis
- Map the digital customer journey and analyze behavior at each touchpoint to uncover friction points and opportunities for improving the user experience
- Partner with UX, product, and marketing teams to implement strategies that reduce friction and enhance the end-to-end customer journey
- Conduct A/B testing and multivariate testing to identify the most effective changes to improve conversion rates and user engagement
- Use behavioral data and customer feedback to recommend design and content optimizations for SharkNinja’s digital platforms
Performance Reporting & Dashboards
- Build and maintain dashboards and reports that provide real-time visibility into digital commerce performance, using tools like Google Analytics, Adobe Analytics, or Power BI
- Develop and deliver weekly, monthly, and quarterly performance reports to stakeholders, highlighting trends, insights, and recommended actions
- Work closely with the digital commerce, marketing, and operations teams to ensure alignment on KPIs and performance metrics
Collaboration & Cross-Functional Partnership
- Collaborate with cross-functional teams, including marketing, product, IT, and UX, to support data-driven decision-making and provide insights that drive digital commerce initiatives
- Partner with product and technology teams to track the impact of new features, enhancements, or optimizations on key business metrics
- Provide data support for digital marketing campaigns, evaluating campaign performance, and suggesting optimizations for improved ROI
Market & Competitive Intelligence
- Monitor industry trends and the competitive landscape to identify opportunities for growth and innovation within SharkNinja’s digital commerce channels
- Analyze competitor performance and benchmark SharkNinja’s digital platforms against industry standards and best practices
- Provide leadership with insights on emerging trends in digital commerce, customer behavior, and technology to inform strategic planning
Qualifications:
Education & Experience
- Bachelor’s degree in Business, Data Science, Marketing Analytics, or related field
- 3+ years of experience in a digital commerce, e-commerce analytics, or digital marketing analytics role
- Proven experience analyzing e-commerce performance data, digital marketing metrics, and customer journey analytics
- Strong experience with analytics tools such as Google Analytics, Adobe Analytics, Power BI, Tableau, or similar platforms
- Experience in consumer products or retail industries is a plus
Skills & Competencies
- Strong analytical skills with the ability to synthesize large data sets and provide clear, actionable insights
- Proficiency in data visualization tools (e.g., Power BI, Tableau) and data reporting software
- Familiarity with A/B testing frameworks and methodologies
- Excellent communication and presentation skills, with the ability to convey insights to non-technical stakeholders
- Strong attention to detail and a proactive approach to identifying and solving problems
- Experience working in a fast-paced, dynamic environment, with the ability to manage multiple priorities
Reporting & Collaboration
- Reports to the Vice President, Digital Commerce Operations & UX
- Works closely with digital commerce, product, marketing, and UX teams to provide insights that drive performance improvements
Why Join SharkNinja?
SharkNinja is at the forefront of digital commerce innovation, and this role offers the opportunity to make a meaningful impact on the company’s digital growth. As a Senior Analyst, Digital Commerce Insights, you will leverage data to optimize performance, enhance customer experience, and drive business success.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET
- Lead us to be “RARELY SATISFIED”
- Make things better each day; “PROGRESS OVER PERFECTION”
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
- Deliver something great; “WINNING IS A TEAM SPORT”
- Be clear and honest, “COMMUNICATING FOR IMPACT”
Explore SharkNinja:
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
Top Skills
What the Team is Saying
What We Do
SharkNinja redefines fast-paced. Bringing new, complex products to market in new categories every six months is not for the faint of heart. As a result, the talent that comprises our workforce is intelligent, committed, creative, and resilient no matter which department you call home. Everywhere you look here, you see the best of the best.
What makes SharkNinja unique is our method – almost a proprietary intensity – that is shared from top to bottom and produces incredible results. Ours is a winning team that creates the opportunity for anyone to be a winner. It’s a place where we can all (and are expected to) test, fail, learn, win, scale, and do it fast without ego. It’s not easy here by any stretch, but when you see that product that was just a sketch on a slide six months ago and is now on Amazon getting rave reviews, you can’t help but think, ‘Wow, look what we did together.’ If you like that feeling, then SharkNinja might be the place for you.
Why Work With Us
Whether your passion is engineering, designing, marketing, or developing, at SharkNinja you’ll find we’re all about people. We work together to create world-class products that delight our consumers. Building an admired consumer products problem solving engine is hard; we do it better than others by operating differently.
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SharkNinja Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Majority of roles are hybrid 3 days a week. Please speak with our recruiting team for specific details on hybrid work.
