Senior Analyst- Category Experience

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

This team has several roles open. Please see each team's purpose below-

Senior Analyst, Category Experience- Enterprise Content

We are seeking a dynamic associate to support our growing omni-channel initiatives and enterprise content strategy. The Sr. Analyst, Category Experience - Enterprise Content works closely with their leadership team and cross-functional partners to understand and support marketing and merchandising strategies online. This position will work at the intersection of retail marketing, analytics, and technology to optimize the customer journey, enhance digital content performance, and drive business growth. The Sr. Analyst, Category Experience - Enterprise Content will analyze customer information and cross-functional inputs to identify areas to improve the B2C and B2B customer shopping experience. Ultimately, these improvements will result in improved customer and associate satisfaction, increased traffic and sales, and improved conversion. This role is an opportunity to develop and support channel-interconnected retail strategy, while building knowledge and skills in merchandising

Senior Analyst, Category Experience- Category Management

The Sr. Analyst, Category Experience works closely with their leadership team to understand the merchandising strategies and objectives. This position will analyze and leverage customer information and behaviors as well as competitive bench-marking to identify areas necessary to improve the customer research/shopping experience. Ultimately these improvements will result in improved customer and associate satisfaction, increased traffic and sales, and improved conversion. This role is an opportunity to be at the leading edge of truly channel-interconnected retail leadership, while further building functional skills in merchandising.

Senior Analyst, Category Experience- Capabilities Optimization

The Sr. Analyst, Category Experience – Capabilities Optimization works closely with CEX stakeholders and their leadership team to champion and institute strategic optimizations across associate tools and customer site experiences with the goal of creating a frictionless online journey that delivers the best customer and associate experience. This individual will work closely with CEX, Product, Engineering and UX partners to accomplish innovative and meaningful optimizations for our CEX associates and customers.

Senior Analyst, Category Experience- Category Content

The Content Sr. Analyst is responsible for maintaining and updating mid-funnel category content (hundreds of browse pages) through data-driven content decisions that are designed to deliver navigation, education, and inspiration to instill customer trust and accelerate the path to purchase.  This position works closely with cross-functional partners and Merchants to support Merchandising initiatives, promotional events and Pro priorities. Ultimately these improvements will result in improved customer satisfaction, increased Click-Thru Rates and decreased Bounce Rates. This role is an opportunity to be at the leading edge of truly channel-interconnected retail leadership, while further building functional skills in merchandising.

Key Responsibilities:

• 40% Analyze customer information (external data, internal research, site behaviors, post-transaction data) to identify the most significant opportunities to improve the customer experience across categories.
• 30% Identify opportunities to improve taxonomy, purchase path (search and navigation), data content, SEO and post-transaction results through tactical execution.
• 15% Execute system changes for promotional activity.
• 15% Develop and execute taxonomy changes in the system necessary to support new onboarding and business changes.

Direct Manager/Direct Reports:

• Position Reports to Mgr, Category Experience.
• No direct reports.

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
• No travel required

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Proven results in any (but, including most) of the following areas: CI, CRM, customer experience, product content optimization, product management, financial analysis, business analysis, data analytics

Preferred Qualifications (Enterprise Content):

• Advanced analytics aptitude, familiarity with reporting tools, and ability to own data-driven decisioning 
• Basic technical aptitude with web-based tools and advanced proficiency of the Microsoft Office Suite
• Strong ability to understand and influence cross-functional inputs to provide recommendations and activate output results
• High comfort level with working in an ambiguous, fast-paced environment
• Ability to solve complex problems
• Strong interpersonal, motivational, and communication skills (speaking, writing, presenting)
• Strong attention to detail
• Track record of taking ownership and driving results
• Ability to effectively manage multiple projects and priorities

Preferred Qualifications (Category Management):

• Strong numeric and advanced analytics aptitude
• Basic technical aptitude with web-based tools and advanced proficiency of the Microsoft Office Suite
• The ability to understand and influence cross-functional inputs to Merchandising for achieving better output results
• High comfort level with working in an ambiguous, fast paced environment
• Ability to solve complex problems
• Strong interpersonal, motivational, and communication skills (speaking, writing, presenting)
• Strong attention to detail
• Track record of taking ownership and driving results

Preferred Qualifications (Capabilities Optimization):

• Aptitude for documenting, training, and supporting cross-functional teams
• Experience working on eCommerce sites (content strategies, general understanding of customer experience best practices and online site metrics)
• Basic technical aptitude with web-based tools and advanced proficiency of the Microsoft Office Suite
• The ability to understand and influence cross-functional inputs to Product, Engineering and UX Merchandising for achieving better output results
• High comfort level working autonomously and with ambiguity, and having the ability to influence peers or leaders without direct authority with working in an ambiguous, fast paced environment
• Strong numeric and advanced analytics aptitude
• Ability to solve complex problems
• Strong interpersonal, motivational, and communication skills (speaking, writing, presenting)
• Strong attention to detail
• Track record of taking ownership and driving results

Preferred Qualifications (Category Content):

• Strong relationship building skills with cross-functional partners to effectively balance stakeholder priorities.
• Track record of taking ownership and driving results in the retail ecomm environment.
• Ability to use data to understand customer behavior and draw actionable insights from those results.
• Strong project planning skills to diligently self-manage deliverable timelines
• Strong numeric and advanced analytics aptitude
• Basic technical aptitude with web-based tools and advanced proficiency of the Microsoft Office Suite
• High comfort level with working in an ambiguous, fast paced environment
• Ability to solve complex problems
• Strong interpersonal, motivational, and communication skills (speaking, writing, presenting)
• Strong attention to detail

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 2

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict