Senior Account Supervisor, Public Relations - 20Two Studio

Who are we?

Recently named Travel Agency of the Year by The PR Net, 20Two Studio is a PR and social agency passionate about bold storytelling for lifestyle brands in the travel, hospitality, and wellness industries. We are spirited and strategic, and on our team, you’ll accelerate your career by working on creative, meaningful, ROI-driven campaigns, telling compelling stories, and leading with a passion to connect our clients with brand-building awareness and success. Being a part of this team, you’ll aid in the Studio’s commitment to its clients and staff through an honest approach, creative integrity, and a real passion for awesomeness. The Studio’s full client roster can be found here.

At 20Two Studio, we care about our company culture and believe in a work-life blend, encouraging our employees to learn and grow through travel experiences outside of the workplace. We work with established, emerging, and rising brands whose qualities are equally mirrored in the teams that represent them.

Who are you?

You bring a time-tested roster of media relationships and proven experience pitching successful storylines for luxury travel/hospitality brands. You have a pulse on what’s trending in the industry, know what questions to ask your clients to find compelling, timely storylines, and aim for coverage that drives qualified leads to the clients you represent. You have a strong understanding of the luxury travel and lifestyle industries and thrive on brokering partnerships for your clients that bring awareness to the target audiences that matter most. 

In addition to your established client and media relationships, you are a humble leader: no task is too small to roll up your sleeves and dive in when your team members need support. You have supported at least one direct report’s professional growth through proactive mentorship and authentic relationship building – you have cheered on their successes, advocated for stretch assignments when they’re ready, and had candid conversations needed to foster continual growth and trust. You’re motivated, passionate, and working diligently to be a go-to industry expert for media, clients, and your agency team. If this sounds like you, then please read on.

The Role

As the Senior Account Supervisor, you are taking a bigger role in strategy and thought leadership, getting those impressive powerhouse placements, mentoring your teams, managing direct reports (helping them set goals to continue growing and developing), and conducting annual reviews. You’re implementing agency practices, crafting and delivering workshops, and leading culture initiatives. By this point, you have account oversight, ensuring all initiatives are moving forward, your client service delivery is exceptional, and you're starting to manage account profitability and growth on smaller accounts. You’re growing your accounts, so in this role, it’s less about attending FAMs and more about guiding your teams so that they can successfully attend them. There are still some very targeted media relations, mainly focused on larger hits and a few very specific, targeted pitches. 

Duties and Responsibilities 

Account + Client Management 

• Take a larger role in planning and strategy, asking for Leadership help when needed in creating direct impact on client-directed financial goals/initiatives 
• Implement strategy and evaluate the performance of KPIs
• Deftly navigate Harvest to see how your team’s spending their time and can often make quick changes with help from the Leadership team to ensure everyone (teams and clients) remains happy
• Oversee collective account workflow
• Act as a trusted and valuable partner to Clients
• Liaise directly with clients while also encouraging the Publicist or Senior Publicist on your account to have visibility too (with the occasional behind-the-scenes guidance)

Media Relations

• Demonstrate deeper media relations expertise by delivering more impactful hits
• Groom your teammates to grow their media relations skill-set through behind-the-scenes coaching or bringing them with you for meetings with key journalists 
• Focus on brand-building media relations meetings (pitching, organizing media visits, reviewing and approving media lists) while occasionally dividing big lists with your team when needed

New Business

• Help with new business ideation and/or closing deals because of your niche expertise and strong leadership presence 

Team Leadership

• Manage direct report(s), providing leadership, guidance, feedback and coaching to direct report(s) and account teams both in person and remotely
• Transition from being a manager into being a leader - a subtle shift requiring more trust in your teams as you become less involved in the day-to-day
• Control the flow and quality of your team's account work, as you are often directly responsible for client retention/growth
• Provide support and guidance for account team members 
• Manage your direct reports, helping them set goals to continue growing and developing, coaching and offering feedback, and conducting check-ins and annual reviews 

20Two Studio / Industry

• You’ve found a niche for yourself and are expanding into being the agency go-to
• Implement agency practices
• Identify skill gaps and craft/deliver workshops or learning opportunities to address those gaps
• Find opportunities to join related groups / attend relevant conferences to help you grow
• Understand and be able to discuss social media, our capabilities and how social weaves into your accounts/campaigns
• Responsible for developing two educational workshops each year

Other

• And other tasks, projects, or duties as required 

Experience

• College Degree or comparable experience required 
• At least 7 years of public relations experience in the hospitality, culinary, travel, tourism, restaurant and/or consumer lifestyle arenas
• Must have stellar client and media references
• Must have strong and proven relationships with local, regional and national media contacts
• Must have strong, effective and proven management skills

Requirements

• Ability to travel for client needs
• Advanced proficiency in Microsoft Excel, Office, PowerPoint & Adobe Suite
• Excellent verbal and written communication skills
• Excellent interpersonal skills
• Excellent organizational skills
• Must be able to identify and resolve problems in a timely manner
• High-energy, positive self-starter who is willing to go above and beyond to make a difference in a dynamic organization
• Creative problem solver and decision maker with a proven track record of delivering results
• Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion with minimum guidance and acute attention to detail
• Ability to think strategically but act tactically
• Must have a valid passport for international travel

Benefits
The following benefits description applies to a Senior Account Supervisor role. We prioritize hiring for talent and are open to more experienced candidates. Total compensation will reflect the candidate's experience and title offered.

20Two Studio offers a competitive benefits package, including:

• Competitive base salary: $88,000 - $92,000, commensurate with experience
• Commission opportunities
• Year-end discretionary bonus
• Monthly Cell Phone Stipend
• Company contributions to medical, dental, and vision insurance premiums
• 401K with employer match
• Accrued PTO
• Birthday PTO
• Flexible Release Fridays
• Hotel trade with our world-class clients (complimentary stays across our entire portfolio)
• Hybrid office schedule (2-3 days in office)
• Corporate ClassPass discounts
• Pet insurance discounts
• Milestone gifts at 1, 5, and 10 years
• Annual holiday and summer parties, plus regular socials 
• Ongoing training and development opportunities