Senior Account Manager

WHAT IS THE PURPOSE OF THE ROLE? 

The Senior Account Manager is the bridge between Client and the wider Incubeta team. They support Account Directors from a more day to day account management perspective, effectively overseeing all campaigns and solutions from outset to completion ensuring that all requirements are delivered, and where possible, exceeded.

The Senior Account Manager must develop and foster healthy & effective working relationships with all key Client contacts, as well as with all internal team members who play a part in delivering successful services and solutions. 

They own the day to day management of client accounts; attending meetings & sharing minutes, taking and circulating briefs, managing projects to ensure that milestones are met, managing internal and external communications, billing and admin. 

OVERVIEW

This is a fantastic opportunity to work on some of South Africa’s biggest brands, growing your skills, knowledge and experience in this market. 

The Senior Account Manager is responsible for the smooth running and successful management of the Client’s business across all relevant services, to ensure that all of Incubeta’s campaigns, digital solutions and projects are delivered timeously, efficiently and successfully.

The ideal candidate will be able to successfully understand the client’s business, as well as Incubeta’s service and solution offering, in order to interrogate client requests and translate them into workable briefs for our delivery team. They will be able to form deep and collaborative relationships with the Client as well as internally, and they will have a passion for delivering successful solutions that move the needle for our Client’s business as well as our own. 

KEY RESPONSIBILITIES

• Client Relationship Management:
  • Serve as the primary point of contact for assigned clients.
  • Support the Account Director in building and maintaining strong, long-term client relationships at a senior level.
  • Understand clients' business objectives and work with the broader team to develop tailored digital marketing strategies.
  • Conduct regular client meetings to review campaign performance and discuss future strategies.
  • Ability to manage account escalations both internally and externally.
• Campaign Management:
  • Assist with the planning and execution of digital marketing campaigns across various channels (e.g SEO, Google Ads, GMP, social media and creative enablement).
  • Monitor and analyze campaign performance, providing insights and recommendations for improvement.
  • Manage budgets and ensure campaigns are delivered on time and within budget.
  • Collaborate with internal teams (e.g., creative, content, paid media) to ensure campaign success.
  • Responsible and accountable for ensuring that campaigns are executed on brief and drive planned performance results, pivoting if required in order to ensure that client’s performance targets are met. 
• Strategy Development:
  • Conduct market research and competitive analysis to identify appropriate opportunities for your clients.
  • Assist with the development and presentation of comprehensive digital marketing strategies to clients based on briefed requirements.
  • Stay up-to-date with industry trends and emerging digital marketing technologies.
• Reporting and Analytics:
  • Prepare detailed performance reports and ensure that client reporting dashboards are maintained and accurate.
  • Analyze data to measure campaign effectiveness and ROI.
  • Use insights to refine and assist the media management team with the optimization of ongoing campaigns.
  • Support, Lead, Drive, Develop and present key client reporting engagements (Select Campaigns, Quarterly Review & Annual Reviews) in person.
• Client Education and Support:
  • Support client education on digital marketing best practices and emerging trends.
  • Work with the broader team to identify and drive training opportunities relevant to your client across both basic principles and key digital marketing platforms and tools. 

REQUIREMENTS

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, preferably within an agency environment.
• Proven track record of managing, advising and optimizing digital marketing campaigns.
• Demonstrated ability in an active client facing environment, with proven ability to manage and grow relationships with clients and external stakeholders.
• Demonstrated ability to recognize opportunities and drive opportunities that will add value and impact to client accounts. 
• Own transport and driver’s license

SKILLS

• Strong understanding of digital marketing channels (SEO, PPC, social media, email marketing, display advertising).
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, Google Marketing Platform).
• Excellent communication and presentation skills.
• Strong analytical skills and ability to interpret data.
• Ability to manage multiple clients and projects simultaneously.
• Creative thinker with strong problem-solving skills.
• Highly organized and detail-oriented.
• Proficiency in project management tools and software.

• Google Product Suite (Gmail, Sheets, Slides, Docs, LookerStudio)
• Microsoft Office (Excel & Powerpoint)

ADVANTAGEOUS

• Monday.com project management 
• Harvest Time Management 
• Google Ads Certifications
• Meta Blueprint Certifications
• Google Analytics 4 Certifications
• Google Marketing Platform Media Modules (DV360, CM360, SA360) Certifications

PERSONAL ATTRIBUTES

• Strategic thinker with a client-centric approach.
• Highly organized and detail-oriented.
• Proactive and results-driven.
• Ability to thrive in a fast-paced, dynamic environment.
• Excellent interpersonal skills and ability to build strong relationships with clients and internal teams.

What does Success Look Like in this Role? 

Success in this role means building strong client relationships, driving measurable results, and ensuring client retention and growth. It’s about consistently delivering high-performing campaigns, identifying opportunities for added value, and fostering seamless collaboration with internal teams.

What are your Growth Opportunities at Incubeta?

At Incubeta, we believe in nurturing talent and providing a clear path for career progression. As a Senior Account Manager, you will have the chance to grow into more senior leadership roles, with the support of our team. You will be afforded opportunities to become a thought leader within the agency, playing a significant role in shaping client strategy and influencing our agency’s direction.

What can you expect from Incubeta from a Cultural Fit and Alignment perspective?

Alignment with Incubeta’s values—Earn Trust, Help Others Succeed, Dare to Lead, and Exceed Expectations—is non-negotiable. These principles should guide everything you do, ensuring you contribute positively to our team and client relationships.

Incubeta Company Values: 

• Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues
• Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team.
• Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven.
• Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements. Goes above and beyond the basic expectations of the role and the business.

Equal Opportunity Employer:

Incubeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Application Process:

If you feel you meet the criteria please kindly submit your resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.

Join us at Incubeta to shape the future of digital marketing!