Job Summary:
The Programmatic Senior Account Manager will be responsible for managing programmatic advertising campaigns, ensuring their successful execution, and delivering outstanding performance for our clients. The ideal candidate has a strong understanding of the digital advertising landscape, exceptional analytical skills, and a proven track record in programmatic media buying and optimization.
Job Description:
Key Responsibilities:
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Understands clients’ brands, structure, and industry as well as project goals
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Develop, implement, and manage programmatic advertising campaigns across various platforms (DSPs, SSPs, Ad Exchanges)
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Monitor and optimize campaign performance to meet client goals and KPIs
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Serve as the main point of contact for clients, providing regular updates, performance reports, and strategic recommendations.
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Build and maintain strong relationships with clients, understanding their business objectives and aligning campaign strategies accordingly.
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Address client inquiries and troubleshoot issues promptly and effectively.
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Create and execute programmatic media strategies to drive brand awareness, engagement, and conversions.
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Conduct A/B testing and experiment with new tactics to improve campaign outcomes.
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Use advanced analytics tools to measure and analyze campaign effectiveness.
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Monitors investment of digital spend and ensures revenue/margin goals are met
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Communicate campaign progress, challenges, and opportunities to internal teams and clients.
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Work closely with clients and able to guide internal teams to align campaign strategies and objectives.
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Build strong relationships across stakeholders (externally with clients and with teams internally
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Training and development of team members (Junior programmatic manager)
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Regular contribution to the media community i.e blogs, case studies, conferences
Requirements:
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5 years + experience in a campaign management role with Media Planning exposure in advertising and online media marketing.
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Expertise in online advertising platforms and analytics tools for online channels (DV360, Google Campaign Manager, YouTube, Google Analytics, Adform etc.)
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Analysis skills (tracking and reporting, Google Analytics, Adobe and, ideally but no mandatory, Google Tag Manager and Data Studio)
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Experience with online marketing metrics such as ROI, Margins, click-through rate, cost-per-click, cost-per-action, conversion rate, average order size, etc.
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Proficiency with Microsoft Office, especially Excel and PPT
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Thrives in a fast-paced, constantly changing environment.
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Proactively identifies issues and implements solutions to support evolving client needs.
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Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills, are required.
Additional Information
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Flexible to work across different time zones/shifts (including night shift)
Location:
Chennai
Brand:
Paragon
Time Type:
Full time
Contract Type:
Permanent
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
