Search Strategy and Innovation, Channel Lead Search

About the Department
Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn' mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position
The Channel Strategy Owner, Search is responsible for leading the development and execution of comprehensive search strategies that align with organizational goals and objectives. This role involves partnering with Omnichannel Orchestration, Paid Media, and TA/Brands in creating a portfolio strategy across brands, therapeutic areas, and customer groups. The owner is responsible for coordinating with agencies for regulatory review planning, and ensuring best practices in SEO and SEM. The owner conducts industry research, facilitates training sessions, manages SEM campaigns, performs keyword analysis, and monitors search performance metrics to drive continuous improvement. Additionally, the role collaborates with cross-functional teams to align search strategies with broader marketing initiatives, ensuring seamless communication and coordination to achieve organizational success.
Relationships
The role of Channel Strategy Owner, Search reports directly into the Channel Strategy Lead, Paid & Earned. This role may regularly interface with their direct report (Channel Analyst) and the Omnichannel Orchestration teams. Additionally, this role will interface with all other teams across Customer Experience & Marketing Enablement, including Experience Operations, Marketing Operations, Experience Intelligence, NextGen, and Strategic Support & Execution. Outside of Customer Experience & Marketing Enablement, the Channel Strategy Owner, Search may interface with Commercial Excellence and Innovation and TA/brand leads.
Essential Functions

• Search Strategy Development: Leading the development of comprehensive search strategies that align with organizational goals and objectives. Develop a portfolio strategy to serve across brands, TAs, and customer groups. Work with Paid Media and Omnichannel Orchestration teams on coordination with agencies for Medical/Regulatory/Legal review planning schedules
• Best Practice Research and Documentation: Conducting research on industry best practices and emerging trends in search. Documenting findings and insights to share with marketers to inform their strategies and campaigns
• Training and Knowledge Sharing Sessions: Organizing and facilitating training sessions or workshops to educate marketers on best practices for search. Sharing tips, case studies, and success stories to inspire and guide marketers in their efforts
• SEO Optimization: Partner with Experience Operations Content Team on-page and off-page SEO optimization efforts to improve website performance in search engine results pages (SERPs), as well as Omnichannel Orchestration and Experience Intelligence teams
• SEM Campaign Management: Planning, executing, and optimizing search engine marketing campaigns across platforms such as Google Ads, Bing Ads, and other search advertising networks
• Keyword Research and Analysis: Conducting in-depth keyword research to identify relevant search terms and phrases with high search volume and low competition
• Performance Monitoring and Reporting: Monitoring search performance metrics, such as organic traffic, keyword rankings, click-through rates (CTR), and conversion rates. Generating regular reports and insights to stakeholders, identifying trends, opportunities, and areas for optimization to drive continuous improvement
• Cross-Functional Collaboration: Collaborating with cross-functional teams, including TA/brand, Omnichannel Orchestration, Experience Operations Content, and Experience Operations CDP teams, to ensure alignment of search strategies with broader marketing initiatives. Facilitating communication and coordination to drive collective success and achieve organizational goals

Physical Requirements
Hybrid: 3 days in office, 2 days remote.
Approximately 20-30% overnight travel.
Development Of People
Supervisory. Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process. Ensure that the IDP forms include completed learning and aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility. Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way.
Qualifications

• A bachelor's degree in marketing, Business, Communications, or a related field required. Advanced degree preferred
• 10+ years of experience in search engine marketing (SEM) and search engine optimization (SEO)
• Proven track record of developing and executing successful search strategies in a complex, multi-brand environment
• Strong understanding of on-page and off-page SEO techniques and best practices
• Proficiency in using SEO and SEM tools such as Google Analytics, Google Search Console, SEMrush, Moz, and other relevant platforms
• Advanced knowledge of keyword research and analysis methodologies
• Familiarity with website performance metrics and experience in optimizing content for search engine visibility
• Ability to manage complexity, including the leadership of work across competing priorities
• Strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences
• Understanding of regulatory, compliance, and ethical considerations in engaging with customers
• Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up
• Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organization
• Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, and driving focus and simplicity
• Excellent leadership and team management skills, with the ability to inspire and motivate others

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.