Search Analyst

Posted 11 Days Ago
Be an Early Applicant
Bogotá, Bogotá, D.C.
1-3 Years Experience
AdTech • Marketing Tech
The Role
As a Search Analyst, you will execute and optimize search campaigns, manage budgets, monitor competition, and prepare insightful client reports. Your role involves collaborating with team members to impact campaign performance positively while staying updated with industry trends and best practices.
Summary Generated by Built In

Company Description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe. 

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you. 
We Move People, and People Move Us!

Job Description

Your responsibilities as a Search Analyst –

  • Fulfil relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan and meet the targets
  • Build, setup and optimize campaigns across search platforms
  • Assist in building, planning and implementing search structures & marketing strategy
  • Detail-oriented with effective verbal, written, and visual communication skills for a variety of audiences (internal or external)
  • Monitor competition and provide suggestions for improvement
  • Prepare client reports and provide insights and recommendations
  • Logical and analytical approach while interpreting the numbers
  • Sense of ownership; very responsible for client budget management & performance monitoring
  • Keep up to date with industry news and developments; stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine industry trends across web/mobile platforms, and adopting new/best practices on an ongoing basis
  • Work closely with the team members/ supervisor to meet goals. 

Qualifications

You will fit right in if you have –

  • Any graduate (Specialization in Marketing, Digital Technologies, Business Management, or relevant field would be preferred). 
  • 0.6 to 2 years of experience in Biddable media.
  • Strong knowledge in various Search platforms like Google Ads, SA360, Bing Ads, Apple Search, Amazon Search, etc.

Additional Information

If you are excited for -

  • Opportunities to grow with Publicis Groupe that believes in Power of One. We will help you partner with our clients across the globe in various industries,
  • Diverse team & progressive work environment,
  • A place where learning never stops. We ensure you get trained on multiple platforms and domains which enables you to have cross functional experience within the organization,
  • Empowering your ambitions through our dedicated Total Rewards Program, competitive pay and benefits package.

YOU are the one we’re looking for. Someone who truly understand what it takes to serve clients beyond expectations: crack one-off client challenges. Develop insights. Spark breakthrough creative ideas.

Top Skills

Amazon Search
Apple Search
Bing Ads
Google Ads
Sa360
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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