Salesforce Marketing Cloud Builder

Job Description
Our Performance Marketing Team is dedicated to crafting personalized and engaging omni-channel marketing experiences that guide customer engagement and satisfaction. By leveraging advanced platforms like Salesforce Marketing Cloud and Customer Data Platform (CDP), we design and execute seamless customer journeys across multiple touchpoints. Our team collaborates closely with cross-functional partners to ensure that every interaction is meaningful and aligned with our business objectives, ultimately enhancing the overall customer experience.
As a Salesforce Marketing Cloud Builder, on the Performance Marketing team you will be a key player in our Channel Execution Team, leveraging Salesforce Marketing Cloud to design and execute engaging, personalized omni-channel marketing experiences. Your expertise will ensure a seamless customer journey across all touch points.
Job Responsibilities:

• Design and execute marketing campaigns within Salesforce Marketing Cloud to ensure a unified and seamless customer experience.
• Develop and optimize customer journeys using Journey Builder, ensuring personalized and seamless experiences for our customers.
• Design and code responsive HTML email templates for effective communication with customers.
• Collaborate with marketing teams and other stakeholders to ensure timely execution of marketing communication across channels.
• Set up marketing automation processes to streamline repetitive tasks and improve overall efficiency.
• Actively participate in building, testing, and deploying omni-channel marketing communication to ensure smooth and effective channel execution.
• Develop comprehensive technical and functional documentation, including best practices and user guides.

Required qualifications, capabilities, and skills:

• Bachelor's degree in Information Systems, Information Technology, Computer Science, or a related field.
• Proven experience working with Salesforce Marketing Cloud and Customer Data Platform (CDP) platforms.
• Expertise in utilizing Journey Builder to create seamless and engaging customer experiences.
• Strong experience in designing and coding responsive HTML email templates for optimal display across devices.
• Comprehensive knowledge of industry best practices in designing and implementing omni-channel journeys.
• Experience working in an Agile environment and with Agile project methodologies.

Preferred qualifications, capabilities, and skills:

• Familiarity with marketing automation tools and techniques.
• Ability to adapt to evolving marketing technologies and trends.

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.