Sales Representative- In Vitro Diag

Posted 3 Days Ago
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Heredia, Heredia
Mid level
Healthtech • Biotech • Pharmaceutical
The Role
The Sales Representative will develop business in private and public markets, execute sales strategies, manage customer relationships, and identify new business opportunities, focusing on in vitro diagnostics.
Summary Generated by Built In

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

To protect, develop and consolidate business in local private and public markets, with a clear customer centricity focus, expanding the market through each specific product line, in a compliant and sustainable manner to increase our market share to increase access to CA&C population to our solutions.

The Opportunity:

● Planning, monitoring and accomplishment of the country annual and by business unit budget and KPI ́s
● Responsible of maintaining current customers first class service
● Contribute with the local business development by executing sales with private and public customers and in a cross functional way with other commercial functions
● Responsible of implementing local marketing actions and strategies
● Responsible of identifying new business opportunities in the market and its follow up to concrete them
● Search for new business opportunities in order to protect, develop and expand the market
● Communicate and present to customers the advantages, benefits and medical value of Roche products
● Weekly planning, account presentation on time according to the standards established by year
● Customer Relationship Management according to Rexis Sales
● Maintain current customers

● Follow up of monthly orders and responsible of orders management (reagents and consumables) in accordance with customer contracts
● Contribute with the disposables control, country expenses and account receivable according to target
● Develop channel filling strategy in current accounts
● Follow up tender processes since the pretender process until the tender presentation
● Organize and execute Roche products and solutions presentations to customers
● Develop and execute marketing activities with customers as defined in the local or regional Marketing Plan
● Responsible of management, follow up and achievement of the budget of assigned tenders and customers budget as defined in the sales business plan
● Directly support the local business planning process with the information and analysis of the assigned tender and customers
● Active participation in the respective squads to support sustain, conquer or shape functions, totally aligned with affiliate and LATAM (if required) Networks objectives and ambitions.

Who you are:

Healthcare related degree (Microbiology preferred), other professional degrees will be considered.
● Significant experience on sales or marketing in the healthcare industry, is a plus to have experience in vitro diagnostics companies.
● Proven experience in IVD products and/or analyzers
● Proficient in English (B2 level or higher), certificate of proficiency will be appreciated.
● Availability to travel regularly (locally or overseas)

Key Competences:

● Excellent communicator, assertive and empathetic
● Excellent interpersonal relationships
● Team work capacity
● Strong business and results oriented skills
● Commercial negotiation skills and
● Oriented to satisfy customer needs
● Ability to interact with high level decision makers in Healthcare Institutions
● Ability to build and maintain sustainable customer relationships

Ability to interact with Physicians and Laboratory Specialists with different backgrounds: Medical Pathologists, GYN/OBS, Oncologists, Hematologist, Infectologists, Clinical Laboratory directors and department coordinators.
● Professional, consistently open, honest, ethical and genuine
● Encouraged to take risks and seek for business opportunities

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.


Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.

Top Skills

Crm Software
Marketing Strategies
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The Company
New York, NY
93,797 Employees
On-site Workplace
Year Founded: 1896

What We Do

Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives. The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare – a strategy that aims to fit the right treatment to each patient in the best way possible.

Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and diseases of the central nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.

Founded in 1896, Roche continues to search for better ways to prevent, diagnose and treat diseases and make a sustainable contribution to society. The company also aims to improve patient access to medical innovations by working with all relevant stakeholders. Thirty medicines developed by Roche are included in the World Health Organization Model Lists of Essential Medicines, among them life-saving antibiotics, antimalarials and cancer medicines. Roche has been recognised as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry ten years in a row by the Dow Jones Sustainability Indices (DJSI).

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