People at Trueline are passionate about life and curious about its details. We believe that every company has a story to tell – old, new, growing, struggling, ordinary, unique – and we dedicate ourselves to helping them tell that story in an effective, meaningful, and beautiful way. Working at Trueline means helping hundreds of companies and executives across the nation do just that.
We are a B2B marketing and publishing business with roots in Portland, Maine. We’re best known for our industry-specific publications and have a knack for helping businesses shape a narrative. We’re looking for smart and ambitious people to join our team of Content Developers (Account Executive). As recipients of the “Best Places to Work in ME” award from 2013 to 2023, this is an opportunity to work with one of Maine’s most collaborative and rewarding businesses.
As a Sales Content Coordinator you’ll be responsible for contacting potential clients and developing tailored custom content to meet their unique business objectives. You’ll ensure a steady sales pipeline is available for quarterly journal publication. Successful CCs will move up the compensation plan throughout their first year and immediately increase earnings.
What You’ll Do as the Content Developer:
- Call and email at least 80 potential clients daily for features in one of our quarterly industry journals: Blueprint, Vanguard, Toggle, Maneuver, Spaces, Vision, or Terra Firma
- Present Trueline’s journal-specific benefits while overcoming objections and identifying smokescreens
- Effectively follow sales scripting
- Utilize cold calling, email, LinkedIn Sales Navigator, and Salesforce to generate new sales opportunities (leads are provided)
- Secure and schedule client pitch calls.
- Develop content and themes in real time on interviews
- Relay useful business information and insights to Writing staff
- Be an active presence in industry-specific networks
- Stay abreast of industry trends and changes
You’ll Succeed at Trueline if You:
- Have at least six months experience in both cold calling and performance-based sales roles
- Background in sales related to the Construction or Legal industries are a plus
- Background in journalism or interviewing is a plus
- Enjoy the rigor of outbound sales and pushing for more wins each day
- Confidently connect with others, whether it’s via phone, email, or in-person
- Commit to mastering your craft and achieving your goals, whatever they may be
- Are humble enough to learn and hungry enough to push past your limits while doing so
- Have ever called yourself, or been called, cool and competitive (and being the optimal word there, no sore losers please)
- Thrive on feedback from coaches and making daily improvements in your work
- Have an entrepreneurial spirit while still preferring structure and clearly defined parameters
- Have a degree from an accredited 4-year college or university.
- (Your major does not matter; we only look to see that you excelled in your chosen field of study.)
- Want to grow a career in sales
We Offer:
- Individually tailored growth trajectories
- Dedicated one-on-one training weekly
- An inclusive hybrid culture
- Trivia Nights, Happy Hours, and other culture building activities to keep you connected
- Health, dental, life, accident, and disability insurance
- 401k with match
- Take-What-You-Need PTO
- Parental leave plans
- Business casual culture
Compensation: $60,000 – $100,000 On Target Earnings (Salary of $44k + Uncapped Commission) + $6,000 - $24,000 bonus potential
Trueline is an unabashed equal opportunity employer committed to a diverse workforce. We want smart and ambitious applicants and hire without regard to race, color, gender, religion, national origin, ancestry, citizenship, disability, age, sexual orientation, or any other characteristic protected by law. The more diverse and inclusive we are, the better our work will be.
Top Skills
What We Do
Who are we?
As an independent, full-service marketing and consulting business based in Portland, Maine, we provide strategy, content and design for businesses, nonprofits and individuals in Maine and throughout the world.
What do we do?
Everything we do revolves around ROI—improving your bottom line. Through a rock-solid communication and branding strategy, we show you how to support and engage your employees, build your workforce, find new clients and support existing business.
Here’s a snapshot of our services:
Strategy: Branding and rebranding; mission statement; search engine optimization (SEO) and search engine results page (SERP); hiring and retention; fundraising; communicating with board members; personal branding (for executives); events and PR; advertising campaigns; product launches; social media campaigns and management.
Design: Websites; logos; promotional material (digital and print); event guides; employee photos; drone video footage; custom magazines; advertisements.
Content: Website text; speeches and keynotes; promotional text; employee bios; custom articles; social media posts; newsletters and internal emails; corporate reports.
Custom Publishing: Vanguard, Equity, Toggle, Blueprint, Vision, Terra Firma
What’s our mission?
We want to help you solve real challenges—like growing your business, hiring and retaining employees, fundraising and keeping existing business. Our mission is to do this with honesty and integrity. Authenticity—it’s a good look on you.
Why do we do this?
We want to reimagine marketing. We want it to be less about the perfect image, and more about using good communication and branding as a way to engage with your employees and clients in successful and lasting relationships.
Ultimately, we believe this approach will create a world where people come before profit, where the environment is respected and given back to, and where good business is synonymous with the best intentions.
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