The Sales & Marketing Operations Technologist at Lumin Digital is responsible for leading a variety of sales & marketing technology initiatives to support the firm’s go-to-market (GTM) strategy, sales, and marketing functions. The role provides key guidance and leadership in the selecting, enabling, and supporting of technology such as CRM (Hubspot), Sales Enablement (LinkedIn Sales Navigator, Gong), Account Based Marketing (Demandbase), Website (Wordpress, Unbounce, Vidyard), etc. The technologist collaborates with the marketing, sales, and customer success teams to improve go-to-market efficiency and support smart and holistic technology decisions for the company’s growth.
Essential Functions, Responsibilities, Experience:
Assist our Sales and Marketing Operations leaders in the architectural, data, and capability enhancement of our CRM, Hubspot.
Help our CRM leadership to build and maintain marketing and sales data modeling that help the business understand our total addressable market, campaign performance, and sales forecasting.
Refine marketing and sales technology processes to improve user adoption, penetration, and efficiency during engagements.
Manage a large portion of the sales and marketing technology vendor management duties for the GTM organization, including helping execute checks on security in place, renewals, contract management, etc.
Perform other duties as assigned.
Growth Plan:
30 Days: Gain a thorough understanding of Lumin Digital’s GTM strategy, key GTM initiatives, and current technology stack. Begin collaborating with GTM leadership on technology and operations initiatives.
90 Days: Take part in onboarding of our ABM-related initiatives that influence strategy and decision-making, including Hubspot cleanup and improvements.
1 Year: Drive technology usage and adoption improvements in sales and marketing that directly impact marketing planning and capabilities to provide insights to, or improve upon, sales pipeline..
Knowledge, Skills, & Abilities:
4+ years of sales and/or marketing operations experience, with strong emphasis on technology management and advancement
Strong understanding of Marketing and Sales technologies and vernacular (e.g., CRM, ABM, Attribution, Sales Enablement platforms, etc).
Proven experience in technology selection, implementation, and improvement.
Exceptional communication skills, with the ability to simplify complex marketing and sales concepts for decision-making.
Ability to build collaborative partnerships across teams and establish consensus on key technology-based strategies.
Proficiency in data tools such as Google Sheets, Microsoft Excel, and experience with BI tools and data visualization is a plus.
Education:
Required: Associate's degree in Marketing, Sales, Operations, or a related quantitative field.
Travel:
Minimal, generally 12 days or less per year, ~2X team get togethers a year
LIFE AT LUMIN DIGITAL
Lumin Digital is a trailblazer in digital banking solutions, driven by a unique approach to technology, service, and people. We empower credit unions and banks by creating cutting-edge digital experiences that continuously serve, engage, and grow their membership base. Lumin is 100% cloud-native, purpose-built to unlock the full advantages of the cloud for financial institutions and their users.
All qualified applicants, including those with arrest or conviction records, will be considered for employment. Any conditional offer will include a notice regarding the review of the candidate’s criminal history as part of the hiring process.
For more information, visit lumindigital.com.
Top Skills
What We Do
Lumin Digital is a fintech company specializing in digital banking solutions. We help financial institutions build and deploy next-gen digital experiences that continually serve, engage, and grow their user base. We offer the quality experience and personal connection their members depend on.
Our platform provides value through advanced features for users, cloud-native technology with no downtime, and support from dedicated professionals who are powered by curiosity. With our tools in place, they can also reduce the burden on the financial institution’s staff by making customization, innovation, and improvement easier, faster, and more consistent.
Our Difference:
Lumin’s technology was born in and built for the cloud, making it inherently more scalable, flexible, and reliable. While other platforms are retrofitted for the cloud, Lumin is 100% cloud-native.
Throughout the relationship, we’ll work to truly understand the needs of the financial institution, and its users. We approach each engagement as a long-term partnership—one in which our goal is to support their goals, both today and in the future.
In everything we do, our people are driven by curiosity. The Lumin team is made up of a diverse group of professionals who are encouraged to bring forward ideas that challenge, raise, and reset expectations.
Why Work With Us
Our company fosters a culture of innovation where employees are encouraged to bring fresh ideas to the table. We understand that our success is closely tied to the success of our employees. Our culture supports flexible work arrangements, including benefits and resources that contribute to the well-being of our employees.
