Sales Enablement CRM Product Owner

Posted Yesterday
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Northeast Dallas, TX
Senior level
Fintech
The Role
The Sales Enablement CRM Product Owner will develop a product vision and strategy for the Salesforce CRM solution, working closely with sales, marketing, technology, and customer experience teams. Responsibilities include leading an agile development team, prioritizing feature development, ensuring user-friendly workflows, monitoring CRM performance metrics, and supporting change management strategies.
Summary Generated by Built In

 

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow.  

 

While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships. 

 

Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO). 

 

Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News’ Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate’s 2023 list of Best Regional Banks. For more information about joining our team, please visit us at www.texascapitalbank.com. 

 

Responsibilities:

  • Develop a comprehensive product vision, strategy, and roadmap for the Salesforce CRM solution, aligned with the needs of banking sales teams and overall business objectives.

  • Collaborate closely with cross-functional teams, including sales, marketing, technology, and customer experience, to gather requirements, identify pain points, and translate them into actionable features and enhancements.

  • Leverage your deep understanding of banking sales processes to design intuitive, user-friendly workflows within the Salesforce CRM. Drive innovation by proposing new features that enhance sales efficiency and customer interactions.

  • Define and prioritize feature development, enhancements, and integrations based on a keen understanding of market trends, customer feedback, and business priorities.

  • Lead an agile development team through the entire product development lifecycle, including planning, development, testing, and deployment. Foster a collaborative environment that promotes creativity and continuous improvement.

  • Champion an exceptional user experience by ensuring the Salesforce CRM solution is intuitive, user-friendly, and aligned with the needs of the banking sales teams.

  • Continuously monitor and analyze key performance metrics to measure the impact of the Salesforce CRM on sales productivity, stakeholder satisfaction, and revenue growth. Utilize data-driven insights to identify areas for optimization and improvement.

  • Collaborate with third-party vendors and partners to ensure seamless integration of additional tools and functionalities to enhance the CRM solution.

  • Support change management strategies to ensure smooth adoption of the Salesforce CRM solution across the banking sales teams. Assist training and support initiatives to ensure users are proficient in utilizing the CRM effectively.

Qualifications:

  • Bachelor's degree in Business, Computer Science, or a related field; MBA or advanced degree preferred.

  • 6-12 years of progressive experience as a Product Owner, with a focus on designing and managing Salesforce CRM solutions for banking sales teams.

  • In-depth understanding of banking sales processes, customer relationship management, and industry best practices.

  • Solid understanding of the banking industry and its key drivers.

  • Proven track record of successfully leading cross-functional teams in an agile development environment.

  • Exceptional analytical, problem-solving, and strategic thinking abilities.

  • Strong communication, presentation, and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.

  • Expert knowledge of Salesforce CRM (Financial Services Cloud), as well as related tools and technologies.

  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Wo

The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.Texas Capital is an Equal Opportunity Employer. 

Top Skills

Salesforce
The Company
HQ: Dallas, TX
2,100 Employees
On-site Workplace
Year Founded: 1998

What We Do

Our expert bankers are committed to helping your business build and grow. Equipped with experience-based insights and a proven record of implementing custom solutions for clients, we can help you with a suite of business lending, investing and financial management services that see you through every step of the way.

Our client-centric culture thrives because we attract, develop and engage the most experienced and diverse experts in their fields. Over the years, we've developed a supportive culture that values collaboration, rewards performance and respects the well-being of its team members. We know our people are our greatest asset, so we give them the resources and support they need to be successful. Our personal approach has enabled us to deliver exceptional value for our clients for more than two decades — an achievement we’re proud to continue.

Explore a career at Texas Capital Bank: https://www.texascapitalbank.com/who-we-are/careers

Texas Capital Bank is a wholly owned subsidiary of Texas Capital Bancshares, Inc. (NASDAQ®: TCBI). For more information, please visit www.texascapitalbank.com. Member FDIC. NASDAQ®: TCBI. Equal Housing Lender.

Texas Capital Bank and its subsidiaries are equal opportunity employers and do not discriminate on the basis of any protected trait including sex, sexual orientation, gender identity, race, ethnicity, disability, or veteran status. Please view our EEO Policy to learn more: https://www.texascapitalbank.com/equal-employment-opportunity-policy

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