Are you an entertainment news junkie? Do you thrill your friends with tales torn from famous and obscure sources about artists and performers of every ilk? Are you a bit of a data-head who’s a little obsessed with entertainment charts, ranks, lists and stats? Do you knowingly smile to yourself as you watch a story’s blow-up path, from the feeds to the web to TV, all fueled by the public’s fascination with all things entertainment? And do you have an eye for fact-based stories and an understanding of the role data plays in their telling? If so, we'd like to talk!
Luminate is the preeminent entertainment data and insights company, unlocking access to the most essential, objective, and trustworthy data compiled from thousands of verified data sources. The beneficiary of industry consolidation, Luminate now houses what was once Nielsen Music, BDS Radio, SoundScan, Music Connect, Alpha Data and Variety Business Intelligence.
Are you an entertainment news junkie with a passion for generating new business and managing a dynamic pipeline? Do you excel in proactive outbound prospecting while efficiently handling inbound inquiries? If you're skilled at initiating contact, qualifying leads, and nurturing relationships across multiple channels, Luminate wants to hear from you.
Luminate is the preeminent entertainment data and insights company, unlocking access to the most essential, objective, and trustworthy data compiled from thousands of verified sources. As the beneficiary of industry consolidation and the home of what was once Nielsen Music, we lead the way in entertainment analytics.
What We Are Looking For
We seek a dynamic Sales Development Representative who will drive outbound lead generation while also owning key inbound marketing lead responsibilities. You’ll be the catalyst for new revenue opportunities—proactively researching, engaging, and qualifying prospects—and ensuring that every inbound lead is swiftly nurtured and passed to our sales teams with maximum value.
The RoleOutbound Lead Generation & Prospecting
- Proactive Outreach:
Drive new revenue opportunities by executing targeted outbound strategies—cold calling, email outreach, and social media engagement—to build a robust sales pipeline. - Research & Engagement:
Identify and research potential clients in the entertainment industry, tailoring your outreach to meet their unique needs. - Compelling Introductions:
Deliver engaging introductory presentations and product overviews that effectively communicate Luminate’s unique value.
Inbound Lead Management & Marketing Support
- Inbound Lead Generation:
Own all marketing lead generation responsibilities (MQL), managing inbound demo requests, including qualification and nurture. - Lead Monitoring:
Monitor and evaluate qualified leads from various channels such as reports, webinars, events, and contact inquiries, alerting sales vertical leads to prioritize follow-up. - Nurture Campaigns:
Conduct targeted nurture campaigns to identify intent and convert inbound inquiries into actionable opportunities. - Salesforce Database Mining: Leverage our Salesforce database to identify and reach out to qualified leads for events, conferences, dinners, and other relationship-building opportunities.
Collaboration & Campaign Execution
- Team Collaboration:
Work closely with sales and marketing teams to optimize messaging, refine campaign strategies, and share insights that drive continuous improvement. - Target Achievement:
Consistently achieve and surpass engagement and opportunity targets by blending proven outbound SDR methodologies with efficient inbound lead management.
Sales Expertise & Outbound Focus
- Outbound Prospecting:
Demonstrated success in initiating contact, conducting in-depth research, and crafting personalized outreach strategies that resonate with prospects. - Pre-Call Preparation:
Diligently prepare for each call by researching the prospect’s business context to ensure every interaction is tailored and impactful. - Needs Identification:
Quickly identify prospects’ challenges and needs, positioning Luminate’s data-driven solutions as the ideal response. - Product Communication:
Exhibit deep product knowledge and articulate how our offerings address complex challenges in the entertainment industry.
What We Want to See
- Experience:
9+ months of successful experience as an SDR in a technology/SaaS company, with a strong emphasis on outbound lead generation. - Sales Tools Mastery:
Proficiency with modern sales tools such as Salesforce, SalesLoft, LinkedIn, etc. - Hybrid Skillset:
Proven ability to balance proactive outbound sales strategies with the management and nurturing of inbound leads. - Versatility:
Capacity to engage with a diverse range of prospects—from small business owners to mid/VP-level corporate executives. - Communication:
Exceptional written and verbal communication skills with a talent for simplifying complex solutions. - Organization & Energy:
Highly organized, energetic, and enthusiastic, with a proactive approach to achieving sales targets. - Education:
Bachelor’s degree or equivalent work experience. - Industry Passion:
A keen interest in the entertainment technology landscape; familiarity with the music industry is a plus.
If you're ready to blend a proactive outbound approach with hands-on inbound lead management to drive our growth, we’d love to connect with you!
Compensation
- Base salary range: $70,000 - $75,000
- Additional bonus and benefits package
More About Us: Luminate has incredible 30 year history that has made us who we are today. We power the Billboard Charts, but we also inform the entire music industry with exclusive research, data and insights. We serve the television and film industry, providing deep meta-data on every major production and title.
Luminate is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
#LI-Hybrid
Top Skills
What We Do
We are Luminate, entertainment’s preeminent data, and insights company, unleashing access to the most essential, objective, and trustworthy information across music, film, and television.
Our work isn’t just powerful — it’s prescient. We’re rooted at the intersection of tech and media, in today’s challenges and tomorrow’s plans. Never losing sight of our client's needs, we deliver them essential guidance with the highest levels of quality and accuracy. But we always look ahead. We search for answers to questions no one has thought yet to ask. We pair exceptional technology with the most expansive and trusted database of its kind, consistently evolving, enabling our clients to make their most informed and impactful decisions. The result is a best-in-class level of predictive analytics, accompanied by expert, unbiased insight.
We are music lovers and enthusiastic gamers, passionate film buffs and social engages, scrolling online and tapping into the zeitgeist. We are technologists, experts across a myriad of subjects, scientists, and developers. We are curious. That’s why we do what we do.
Why Work With Us
Data is currency. It’s ubiquitous and in many spaces it’s commoditized, but not here. Luminate data speaks. It tells us what people love most and why. It shows us how we spend our precious time and how we live with technology. To us, it’s more than numbers and code. We love what we do because we love what it’s all about.
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