Sales Development Representative

Posted 2 Days Ago
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London, Greater London, England
Hybrid
Entry level
Fintech • Payments • Financial Services
The Role
The Sales Development Representative will focus on identifying and qualifying potential leads, generating interest in Trustly's products. Responsibilities include prospecting, conducting research on key accounts, cold outreach, scheduling meetings, qualifying leads, nurturing relationships, and managing interactions in Salesforce.
Summary Generated by Built In

Trustly is leading the human-centric payments revolution. To us, this means passionately building the most convenient, intelligent and responsible way of paying for things online. Whether it’s for shopping, paying subscriptions, funding trading accounts, booking airfare, playing online games and much more – we’re all about a better way to pay. At our core, we are a tech company with industry-leading tech capabilities. But, it’s the ingenuity of our people that makes us leaders in our field. Thus, our appetite for innovation will never be anything less than fierce. Trustly is steadily growing as it connects thousands of businesses with hundreds of millions of people. And with a strong presence across Europe and the Americas, we are leading the human-centric payment revolution as a truly global team.


About the role


As a Sales Development Representative, you will be at the forefront of Trustly’s growth strategy, responsible for identifying and qualifying potential leads to fuel the sales pipeline. You’ll play a critical role in the early stages of the sales funnel by focusing on outbound prospecting, cold outreach, and nurturing leads. Your ultimate goal is to generate interest in Trustly’s cutting-edge products and solutions, setting up high-quality meetings for the sales team to convert leads into long-term partnerships.


This role is primarily focused on generating meetings with prospects based in the UK and Ireland. You will engage with key decision-makers across industries, positioning Trustly as a leader in Open Banking and A2A payment solutions.


Success in this role means taking a proactive and strategic approach to outreach, constantly seeking out new opportunities to drive interest. As an SDR, your efforts will directly impact Trustly’s market expansion and growth, making you a crucial part of the team’s success.


This role reports directly to the VP of Revenue Operations and you will work closely with UK Commercial Leadership and Sales Teams, ensuring that your outreach efforts are aligned with broader sales strategies. You'll also collaborate across departments, such as Marketing, to support ongoing campaigns and events. The compensation for this role includes a competitive base salary with a performance-based variable component.

What you'll do

  • Prospecting & Lead Generation: Identify potential customers through research, networking and overall internet search
  • Account Mapping & Research: Conduct thorough research on key accounts, identifying business opportunities and mapping out key stakeholders, decision-making processes, and potential use cases for Trustly solutions
  • Cold outreach: Reach out to prospects via email, phone calls, and social media to generate initial interest in the company's products and solutions; you will implement a multi-threaded outreach strategy targeting multiple decision-makers within an organization
  • Scheduling meetings: Set up high-quality discovery and pitch meetings with target prospects for Trustly sales representatives
  • Qualifying Leads: Assess the needs, budget and decision making process of potential customers to determine if they are a good product/market/use case fit
  • Nurturing Leads: Follow up with potential customers over time to build relationships and move them through the sales pipeline
  • CRM Management: Diligently track and record all interactions with prospects in Salesforce, maintaining up-to-date account summaries, outreach strategies, and progress through the sales pipeline
  • Collaboration with Sales & Marketing: Work closely with sales and marketing to ensure alignment on target accounts, hitlist reviews, and campaign strategies. You will be an integral part of the Revenue Operations team, supporting regional goals and growth initiatives

Who you are

  • 1+ years of experience in sales development, lead generation, or a similar role, preferably within the tech or fintech industry
  • Highly motivated, ambitious, and goal-oriented, with a passion for engaging potential customers through cold emails, calls, and social media
  • Strong understanding of the sales process and ability to assess customer needs to qualify leads effectively
  • Thrive in a fast-paced, international environment and driven to exceed expectations and deliver top results
  • Excellent communication skills in both verbal and written English, with the ability to quickly build rapport with prospective clients
  • Organized and detail-oriented, with experience using CRM tools for tracking outreach and ensuring accurate data entry and KPI management
  • Proactive and innovative, consistently contributing new ideas to add value and challenge the status quo
  • Comfortable with change and adaptable, easily taking on new tasks and challenges in a dynamic work environment
  • Strong ability to prioritize work effectively to meet targets and deadlines
  • A team player, dependable, and collaborative, always working to support team success

Kindly submit your CV in English.


Are you someone who voices new ideas and acts on them? Do you value great communication with all stakeholders? We are looking to strengthen the team with dedicated, highly motivated people who thrive in working with different areas across the organisation.


If you feel that your skill set and personality compliments the criteria above, please apply now.

The Company
HQ: San Carlos, CA
350 Employees
Remote Workplace
Year Founded: 2008

What We Do

At Trustly, we envision a world in which online payments are fast, simple and secure for everyone — merchants, consumers and banks alike.

One hundred years ago, cash was king. People got paid in cash, carried it in their wallets, and bought things with it at the local store. Payment was easy.

Oh, how the times have changed.

Today, our salaries are deposited straight into our bank accounts and we shop online, from merchants all around the world. So why is it so hard to pay straight from our bank accounts?

For consumers, paying online should be as easy as sliding a bill across the counter. And accepting payments and issuing refunds should be the least of merchants’ worries. Credit cards, debit cards, e-wallets, invoices and cash-on-delivery are all middlemen levying fees, debt and interest for the simple task of moving money from one person to another.

At Trustly, we work hard to make online payments easy.

Why Work With Us

At Trustly, we work hard to make online payments easy. We’re dynamic, not stuffy. We’ve got the drive and ambition of a startup and the experience and advantage of a scale-up, all wrapped up in one amazing team. The pace is fast, and change is frequent. We prioritize agility to adapt to whatever tomorrow brings.

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