Who You Are:
We are seeking a talented and results-driven Sales Copywriter to join our in-house creative team within the financial industry. In this role, you will craft persuasive and engaging copy that drives sales, fosters client relationships, and aligns with our brand’s mission. The ideal candidate will bring a deep understanding of financial products and services, a knack for storytelling, and the ability to create compelling messaging tailored to our target audiences.
What You'll Do
- Develop high-impact copy for financial marketing materials, including email campaigns, landing pages, social media ads, product descriptions, sell sheets, and client presentations.
- Create persuasive headlines, calls-to-action (CTAs), and copy designed to convert leads into long-term clients.
- Collaborate with the in-house creative team, marketing department, and sales teams to ensure messaging aligns with brand guidelines and campaign objectives.
- Translate complex financial concepts into clear, compelling, and accessible content for a variety of audiences.
- Stay informed on industry trends, regulatory updates, and best practices in financial marketing and communications.
- Proof-read copy for other members of the business, for both grammar and style
- Project Manage copywriting-related projects from concept brief through completion.
What You'll Need
- Proven experience as a copywriter, ideally within the financial industry or a regulated environment.
- Portfolio with email, print ads, banner ads, social posts, and alike in campaign format.
- A passion for writing and the ability to produce creative, compelling copy on tight deadlines.
- Exceptional writing, editing, and proofreading skills with a focus on clarity and compliance.
- Ability to adapt tone and style to align with brand voice and diverse audience segments.
- Familiarity with financial industry terminology, trends, and customer needs.
- Experience collaborating with creative and sales teams.
- Excellent time management skills and ability to meet tight deadlines in a fast-paced environment.
- Knowledge of financial products like loans, credit solutions, or investment services.
- Experience with CRM tools and marketing automation platforms (e.g., HubSpot, Salesforce).
- Familiarity with analytics tools to track campaign performance and inform content strategies.
- Basic knowledge of design tools or platforms (e.g., Adobe Creative Suite, Canva) is a plus.
Preferred Skills:
What We Do
BHG Financial is transforming the financial industry; leveraging the power of data, analytics, and cutting-edge technology to become not only the number one source for professional loans, but also the creator of the largest community bank loan and product network in the country.
Since 2001, BHG has originated more than $18.5 billion in loan solutions to top-quality borrowers, which community and midsize banks can access via a state-of-the-art loan delivery platform. Building on nearly two decades of innovation, BHG and its family of brands now offer a full suite of financial solutions that span business, consumer, and SBA 7(a) loans, credit cards, collection services, risk management services, and point-of-sale financing.
With record growth year after year, BHG continues to be recognized regionally and nationally: earning a spot on the Inc. 5000 for 16 years running, and receiving accolades from Great Place to Work® and Fortune magazine, among others. BHG is partially owned by Pinnacle Bank (PNFP) and has headquarters in Davie, FL, Syracuse, NY and Atlanta, GA.
Why Work With Us
BHG Financial cultivates a high-energy atmosphere in an open-door, non-traditional corporate environment. As a growing company of more than 1500, it's the perfect place to share your ideas and advance your career.
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