Retention Marketing Specialist

About the Role:

We are seeking a Retention Marketing Specialist to join our marketing team, playing a key role in executing the CRM and Retention Marketing calendar. This position is ideal for someone who seeks impactful work, enjoys working in a high-growth startup environment, loves working with data, and is passionate about retention marketing. The Retention Marketing Specialist will own the end-to-end campaign process across email, push notifications, SMS, and retargeting channels, working to create meaningful customer experiences and meet retention goals.

What You'll Do:

Campaign Management 

• Execute the CRM/Retention Marketing calendar, ensuring timely and effective delivery of campaigns.
• Develop creative briefs for marketing campaigns, outlining objectives, specifications, and target audience details.
• Write compelling and brand-aligned copy for email, push, SMS, and retargeting campaigns.
• Coordinate with designers, product managers, developers and analytics teams to bring campaigns to life.
• Build and deploy campaigns using CRM tools and platforms.

Content Strategy

• Develop and manage transactional, batch, and automated campaigns tailored to various customer segments.
• Manage the monthly retention marketing calendar
• Continuously A/B test to improve engagement and conversion
• Ensure campaigns align with Jackpot.com’s tone of voice, promotions, and overall brand strategy.

Analysis & Reporting

• Monitor campaign performance and report on key metrics, including open rates, click rate, conversion rates, and ROI.
• Identify trends, share insights, and provide recommendations to improve future campaigns.
• Set goals for retention campaigns and track progress

Cross-Channel Optimization

• Collaborate with the marketing team to integrate messaging across all customer touchpoints.
• Ensure a cohesive customer journey through personalized, timely, and relevant messaging across email, push, SMS, and retargeting.

Customer Focus

• Leverage customer data and segmentation to deliver tailored experiences and offers.
• Stay informed about customer behavior and preferences, adapting strategies to drive retention and loyalty.

You Ideally Have: 
​Experience:

• 2+ years in CRM, retention marketing.
• Experience with email marketing platforms and CRM tools (e.g., Optimove, Braze, Salesforce, Iterable, or similar).
• Experience with reporting and data visualization tools (e.g., Tableau, Qlik, Looker, Google Analytics).

Skills:

• Exceptional copywriting and communication skills.
• Experience with HTML/CSS and personalization scripts for Email
• Proficiency in analyzing and interpreting marketing performance data.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.

Knowledge:

• Familiarity with email, push, SMS, and retargeting best practices.
• Understanding of customer segmentation and personalized marketing techniques.

It's a Bonus if you Have:

• Creative & analytical thinker with a results-driven mindset.
• Collaborative and proactive team player.
• Detail-oriented and committed to quality execution.
• Curious and eager to learn
• An entrepreneurial spirit to thrive in a startup environment.

About You:

• You are described to be quantitative and analytical. You have a passion for using data to answer questions and enable decision-making.
• You value accountability and easily manage multiple priorities and stakeholders to achieve business goals.
• You have a learning mindset with willingness to embrace change, and work in a startup environment.
• You have grit, tenacity, and what people describe to be a “get it done” mentality. You don’t believe any task is too big or too small for you.
• You are not bothered by change or shifting priorities. You’ve been described as adaptable and solutions-oriented.

One of Jackpot’s core values is Lifelong Learning. We don’t believe we are ever finished products and strongly believe in growing and developing to improve ourselves. If what you’ve read so far sounds exciting but your experience doesn’t quite match what we’re looking for, we strongly encourage you to apply anyway! We are committed to building a diverse, inclusive team where everyone can feel proud to contribute to.

What We Can Offer You:

• $80k-$95k base salary + bonus + equity
• The opportunity to have a voice, say, and “leave your fingerprints” on our product and business
• Benefits on par with leading, progressive tech companies (think 100% employee-only coverage, monthly HSA contribution, mental health offerings, etc.)
• 401k
• Paid parental leave
• Dedication to Lifelong Learning through our Monthly Speaker Series and Munch & Learns
• Monthly cultural and social events
• A culture of trust and accountability