Retention Marketing Lifecycle Strategist

Bespoke Post is a lifestyle brand driven by the spirit of discovery. We’re all about finding under-the-radar goods and guides that enrich the lives of our customers. Through our e-commerce shop, editorial content, and award-winning subscription program, we shine a light on quality products, small brands, and interesting people that spark curiosity and inspire new, richer experiences.

We’re looking for a Retention Marketing Lifecycle Strategist to help us build and nurture relationships with customers and subscribers by creating meaningful touchpoints and experiences. You will manage the strategy behind any triggered/transactional emails, recurring campaigns, drip series, and custom lifecycle flows. This role reports to the VP, Growth Marketing, and will oversee cross-channel nurturing campaigns from end to end, from creating new personalized email flows to testing, QAing, executing, and analyzing performance. You’ll collaborate with cross-functional teams in order to support cross-channel initiatives that meet higher-level business goals. Additionally, you will manage SMS marketing communications, Club Membership emails, on-site promos and retention initiatives, marketing automation, and loyalty programs.

You will:

• Own and maintain the marketing calendar across our brands, ensuring key initiatives are slotted and rolled out across all owned channels in alignment with marketing goals.
• Develop, execute, and optimize day-to-day email and SMS campaigns across our brands with the goal of driving incremental revenue.
• Create dynamic and personalized journeys across a variety of lifecycle stages, ranging from cart abandonment to disengaged customers using both automated, multi-stage, and one-off communications.
• Develop and refine loyalty and rewards strategies to drive repeat purchases, increase customer engagement, and boost lifetime value (LTV).
• Gather and analyze both quantitative and qualitative customer feedback to continuously improve user satisfaction, loyalty, and LTV.
• Optimize website content, structure, and technical elements for SEO while monitoring and enhancing the brand’s online reputation across customer reviews and search engines.
• Track performance and communicate key learnings, actionable insights, and recommended iterations and next steps on key retention initiatives.
• Partner with Product, Merchandising, Design, and Customer Experience teams on cross-functional campaigns and to promote products and features across multiple channels and touchpoints, from SMS to on-site to in-shipment.
• Continually optimize KPIs through ongoing experimentation, segmentation, and personalization.
• Own special projects as needed.
• Work from our NYC office 3x a week in a hybrid model.

The ideal candidate:

• Has 4-6+ years of experience in an email marketing, CRM, marketing automation, or customer lifecycle role
• Has experience reviewing behavioral reports and building email campaigns/workflows to drive behavior.
• Possesses a strong knowledge of best practices for email, creative, segmentation, personalization, dynamic content, and building customer journey series.
• Has hands-on experience with working in an ESP (we use Sailthru and Klaviyo) and creating automated/triggered programs.
• Shows strong analytical abilities and a high aptitude for testing, experimentation, and analyses.
• Has a working knowledge of HTML. 
• Has outstanding attention to detail and ability to find the smallest issue or edge case in multi-part, cross-channel communications.
• Has stellar project management and organization skills, able to thrive in a fast-paced environment and work well with other teams.
• Takes a positive, scrappy approach to work that is proactive, independent and results-driven - you’ll be starting from scratch and building in many areas.

Bonus points for:

• Experience working with e-commerce and subscription services.
• Familiarity with programming languages.

Compensation, Benefits, and Perks:

• Starting base salary range of $70,000 to $90,000 per year
• Company equity
• Opportunity for annual bonus
• Unlimited vacation time
• Health, dental, vision, disability, and life insurance with FSA options and access to One Medical, Health Advocate, Teladoc, KindBody and Talkspace
• 401k with nonelective company contribution of 3%
• $250 per month home office allowance
• Up to $500 per year learning allowance
• Paid parental leave
• Flexible schedule
• Up to $500 annual 1:1 donation match
• A free Bespoke Post box each month, plus additional discounts
• Regular team learning, social, and wellness events