ResponsiveAds is a leader in advanced HTML5 premium ad creatives that are dynamic to any screen, user and context. With the banner dying, existing display ad tech is stuck inside a box that can't adapt quickly enough. ResponsiveAds takes the "responsive" paradigm from web CMS to fluid creative design, ad serving and cross-screen analytics to significantly turbo-charge high-impact display creative.
The Position
We are looking for the right digital marketing resources responsible for thinking, conceptualizing, and delivering the end-to-end execution of marketing initiatives that support planned growth objectives. The marketer’s goal is to drive higher revenues across our self-serve design studio, 3rd party ad server, and analytics products. The candidate must show a proven track record in growth marketing of modern SaaS products and have proven experience with campaign planning, media buying, creative, and content marketing. Candidates should also have an interest in the advertising technology ecosystem.
Responsibilities
- Create and promote valuable, relevant, and consistent content that attracts and retains a clearly-defined audience.
- Create high-quality, engaging, and relevant content, such as blog posts, articles, videos, infographics, podcasts, and social media updates.
- Test and optimize marketing tactics for customer acquisition (e.g. paid, owned and earned media ) and conversion rate optimization
- Propose and build campaigns to attract prospective customers.
- Conduct competitive analysis, surveys and market research to identify our audience’s needs
- Translate ideas to actionable items that deliver business results
- Identify key advertising industry trends and insights.
Qualifications
- Previous working experience as a Marketing Growth Hacker for several years
- Passionate about SaaS and the advertising, design, and creative industry
- Great communicator with an ability to clearly articulate the value propositions and develop content
- Hands-on experience with social media and outbound content marketing
- High standards of excellence and attention to detail
Other Plus Qualifications
- Domain expertise in ad tech and/or design platforms
- Applicable knowledge of HTML5, CSS3, JavaScript, and jQuery
- Experience implementing front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team’s goals
- A strong network of publishers and interactive agencies
- In-depth knowledge of SEO factors and key algorithm updates
- A frequent speaker and evangelist at marketing events
- Great organizational and planning skills with Gantt charts and tracking tools.
Top Skills
What We Do
ResponsiveAds™ enables the production of the most advanced and innovative display ads possible at 10x the speed with its Fully-Fluid technology. Direct-to-Consumer DTC) brands, Agencies, and Publishers alike can now reap the revenue benefits of multi-variant immersive responsive display ads that outperform the standard IAB engagement by 20x.
The company offers a combination of self-serve studio products (SaaS), 3rd party fluid 1-tag ad serving, and a full-service rich-media creative development offering for both direct-sold and programmatic campaigns.
Marketers can maximize creativity without the pain of massively resizing zillions of sizes and variants. The output is an engaging single fluid master creative, especially suited for mobile, called Fully-Fluid™. Fully-Fluid creatives are dynamically delivered HTML5 assets that can be deployed as a one-ad-tag to fit any ad slot (max-width) on any screen. Designers can build out Fully-Fluid master creatives that instantly export HTML5 Zip packages in any size.
Publishers looking for advanced ad solutions can deploy edge-to-edge premium creative formats yielding 10x revenue. The platform includes a comprehensive library of templates and components, "if you can dream it responsiveads delivers” with a business model that works for you.
ResponsiveAds™ has served billions of impressions of Fully-Fluid™ creatives for marquee brands, agencies, and publishers. The team's specialty is handling high-maintenance partners, requiring pixel-perfect quality and a better sell-through of performance mobile campaigns.
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