Salary - £29,000 - 1 day a week in our London office, close to St Paul's.
The purpose of this role is to identify new product launch information to guide our extensive network of field associates. This includes analysing and auditing sector- and country-specific new product launch data.
You will use qualitative and quantitative research skills in this role to identify new FMCG product launches in your allocated countries. Additionally, you will be responsible for maintaining a good coverage of the countries under your management.
This will involve monitoring relevant websites and trade publications, attending mass market-related trade shows, and more. You would also use your detailed analytical skills to audit and analyse country market sectors to proactively identify product trends and market activities, supporting the team and Field Associate network.
You will play a key role in the Coverage team, including hiring, onboarding, and maintaining relationships with freelance Field Associates. You will analyse statistics and data, take appropriate actions to benefit team targets, manage day-to-day Field Associate operations, and assist with methodology development.
The ideal candidate will be interested in FMCG retail and highly comfortable with web-based technologies, such as social media, blogs, and newswires. A curious and proactive nature is highly sought after, as is someone who thrives in a team environment.
Key Responsibilities:
- Researching relevant online/print information for new product activity
- Ensure high-quality coverage while making sure global targets are met
- Creation of “shopping lists” of new products to support the Field Associate network
- Managing Field Associate freelance work cycles:
- Hiring, onboarding, maintaining relations and off-boarding if required.
- Day-to-day management of functions
- Support and assist internal stakeholders
- Analysing numerical statistics and data
- Critical thinking, creative problem-solving skills
- Ad Hoc research projects
- Attending trade events when applicable
- Communicate with contacts via email, telephone and/or face-to-face
We Hope You’ll Like Our
- Culture that supports true collaboration whilst embracing remote working.
- Flexi-Time working hours (start working between 7:00am and 11:00am).
- Blended (home/office) - WFH 3 days a week.
- Approach to personal development where we encourage individuals to grow and share what they’ve learned.
- Social events, both within the department and across the company
- Home Office allowance, as the working model will be a blend of home and office working
- Generous holiday allowance with the opportunity to buy back additional holiday
- A day off to celebrate your birthday
- Giving back is part of our culture; with this in mind, Mintel gives each employee 2 days per year to give to a worthwhile cause.
- Open plan office with breakout areas, coffee machines, pool table and table tennis table
Top Skills
What We Do
Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.
So what goes into the market intelligence mix?
MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future.
MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide.
PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers.
COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge.
The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge.
That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
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