Regional Marketing Manager- Detroit, MI

Posted 7 Days Ago
Be an Early Applicant
Detroit, MI
3-5 Years Experience
Real Estate
The Role
The Regional Marketing Manager will oversee digital marketing campaigns, manage marketing collateral, create marketing plans, analyze data, coordinate with teams, ensure brand consistency, manage vendor relationships, provide training, develop promotional strategies, conduct research, monitor competitors, implement CRM tools, and contribute to new construction lease-ups while engaging in budget management and team building activities.
Summary Generated by Built In

Are you looking for a career with a premier property management company? Do you want to be part of a team that was rated as one of the top 100 workplaces to be a part of by the Detroit Free Press, five years in a row? Are you searching for a company that celebrates the uniqueness that each individual brings to our team? Join KMG Prestige, where our motto to “Do the Right Thing” is not just words, it’s who we are.

We are seeking an Regional Marketing Manager in the Metro Detroit Area who is highly detail-oriented, has a positive attitude, and is self-motivated. 

Responsibilities:

  •  Oversee Digital Marketing Campaigns: Plan and execute online marketing strategies, including SEO, SEM, email marketing, and social media.
  •  Oversee all Marketing Collateral: Review all promotional materials such as brochures, flyers, and online content.
  •  Create Marketing Plans: Develop comprehensive marketing and outreach plans for your portfolio to drive occupancy and engagement.
  •  Analyze Marketing Data: Track and report on the performance of marketing strategies (email campaigns, Internet Listing Services, outreach, direct mailers, etc).
  • Coordinate with Brand and Social Media Coordinators: Work with graphic designers and other creatives to develop engaging content.
  • Resident Events and Marketing Events: Assist the site team in coordinating events such as open houses, ribbon cuttings, and community events. Assist with planning and implementation of monthly resident events.
  • Ensure Brand Consistency: Maintain a cohesive brand image across all marketing channels and materials.
  • Manage Vendor Relationships: Negotiate contracts and coordinate with external vendors for various marketing needs.
  • Provide Training: Educate staff on best marketing practices, leasing skills, and new tools or technologies. Continuously build up and prepare team members for growth opportunities.
  • Develop Promotional Strategies: Identify and implement new promotional opportunities to drive traffic and increase engagement.
  • Innovative Research: Conduct cutting-edge research to stay up-to-date with the latest marketing trends and insights.
  • Monitor Competitors: Keep an eye on competitors' marketing activities and adjust strategies accordingly. Be the master of your market by analyzing current economic and market trends.
  • Implement CRM Tools: Train site teams on day-to-day lead management software and understanding of all CRM reporting.
  • Relationship Building: Build and develop strong relationships with clients, vendors, and team members to foster collaboration. Work alongside Regional Property Managers to ensure overall success and alignment of marketing strategies.
  • Work in New Construction Lease Ups: Seize the opportunity to be involved in new construction lease-up projects, contributing to their success.
  • Budget Management: Assist with annual marketing budgets and monthly variance reviews for marketing spend.
  • Site Visits: Conduct site visits to evaluate marketing, build relationships with teams, and ensure goals are being met.
  • Team Cheerleader: Be a team cheerleader by bringing enthusiasm and fun to the workplace, fostering a positive and motivating environment.

Qualifications:

  • Proven experience in marketing, preferably in the real estate or property management industry
  • Strong analytical skills and the ability to interpret data to make informed decisions
  • Excellent communication and interpersonal skills
  • Proficiency in digital marketing tools and platforms
  • Creative mindset with the ability to think outside the box
  • Ability to work independently and as part of a team
  • Strong organizational skills and attention to detail

    We Have:

    • Medical
    • Dental
    • Vision
    • Telemedicine
    • 401k (with employer match)
    • Paid Time Off
    • Life & Disability Insurance
    • Tuition Reimbursement
    • Pet Insurance
    • Employee Assistance Program

    If you are excited to join a team that is striving to become the best, most respected property management company in the industry, please submit your resume.

    KMG Prestige is an Equal Opportunity Employer who is passionate about being a diverse and inclusive organization. Please contact us should you require accommodations in the application process.

    The Company
    HQ: Pleasant, MI
    415 Employees
    On-site Workplace
    Year Founded: 2006

    What We Do

    KMG Prestige is a fee-based property management firm specializing in the management of multi-family residential housing. Established in 2006, KMG Prestige’s portfolio has grown from 2,500 to over 30,000 dwelling units and select commercial properties with locations in 245 cities in Michigan, California, Indiana, Illinois, Ohio, and Wisconsin. Families, elderly, and handicapped individuals are served in subsidized, tax credit, rural development, conventional and luxury rental communities.

    Four principals, who are also operating officers of the firm, share KMG Prestige’s ownership. The ownership is accessible to all of KMG Prestige’s clients and employees and prides itself on its commitment to the organization’s success.

    KMG Prestige is pledged to continuing our commitment to excellence and continuous improvement in the delivery of property management services, and eagerly looks forward to the challenge of growing and managing income producing properties at the highest levels for many years to come.

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