Quality Specialist

The Quality Team ensures client satisfaction by preventing errors, minimizing financial risks, and enhancing business efficiency. Reporting to the Quality Assurance Manager, this role offers a holistic view of Catalina's business, fostering cross-functional experience. As a Quality Specialist, you play a key role in ensuring marketing campaign integrity within the Catalina Media Platform. Leveraging Salesforce, you manage meticulous pre-launch checks, conduct comprehensive quality assessments, and apply critical thinking skills. The primary focus is on CPG and Retail In-store advertising/promotion, complemented by exposure to Digital.

• Ensure marketing campaign integrity through meticulous pre-launch quality checks on data, coupons, brands, and campaign elements, ensuring accuracy and alignment with client expectations in the Catalina Media Platform (CMP)

• Verify all campaign elements for accuracy, ensuring a 100% correct setup by cross-checking against internal sources to ensure accurate campaign measurements and creative elements.

• Review a target of 12+ offers per day, ensuring meticulous attention to detail and accuracy in campaign data.

• Effectively manages time and collaborates within the team to meet business demand and production goals.

• Periodically conduct group quality checks for comprehensive quality assurance and shared insights.

• Utilize the Salesforce pipeline to track and manage all campaign projects handed off from Campaign Specialists, ensuring a systematic approach to quality assurance.

• Promptly report any quality failures by filling out a detailed quality review form, adding findings, and calling out items that require updating or correction.

• Effectively manage objections to fail reports with tact and professionalism, identifying defects and reinforcing the QA process to limit liability and risk.

• Conduct risk assessments to proactively identify potential defects and areas that require heightened scrutiny during quality checks.

• Explore and implement strategies to optimize efficiency in quality checks, ensuring effective use of time and resources.

• Review and enhance Standard Operating Procedures (SOPs) to address gaps and improve processes.

• Become a Subject Matter Expert (SME) across various solution channels, providing guidelines and ensuring continuous improvement in campaign processes.

• Conduct training sessions for new team members, emphasizing client setups in the platform, SOP specifications, document storage, and accurate information identification.

• Conduct regular calibration sessions to reinforce team knowledge across multiple in-store products, clients, and accounts, ensuring alignment and proficiency in checking various aspects of campaigns.

• Apply critical thinking skills to assess tech requirements, ensuring alignment with specifications and avoiding potential system limitations.

Qualifications 

• Bachelor’s degree in Marketing, Business, or a related field; or equivalent experience.

• Minimum of 3+ years of experience in quality assurance, preferably in a marketing or campaign management environment.

• Meticulous in conducting pre-launch quality checks, ensuring accuracy in data, coupons, brands, and all campaign elements.

• Demonstrated experience in analyzing data, identifying trends, and proposing process improvements.

• Effective verbal and written communication skills for reporting quality failures, proposing controls, and collaborating within the team.

• Demonstrate outstanding customer focus through a customer-oriented approach, responsive communication, and the ability to build strong partnerships internally.

• Exhibit proficiency in handling difficult situations with tact and effectiveness.

• Demonstrated ability to manage time effectively, meeting targets of reviewing 12+ offers per day while maintaining meticulous attention to detail. Excel in managing multiple projects and deadlines, demonstrating exceptional performance under pressure.

• Experience in conducting risk assessments to proactively identify potential defects and areas requiring heightened scrutiny during quality checks.

• Proficiency in using Salesforce and other relevant tools for campaign tracking.

• Skilled in collaborative teamwork, fostering effective communication within the team to meet business demand and production goals.

• Familiarity with Standard Operating Procedures (SOPs) and the ability to enhance them for process improvement.

• Strong understanding of campaign elements, including data, coupons, brands, and related components preferred.

• Critical thinking skills and ability to assess tech requirements to ensure alignment with specifications.

• Strong proficiency with PowerPoint, Excel, SharePoint, and Word; experience using.

• Salesforce.com preferred