Public Relations Lead (Contractor)

Posted Yesterday
Be an Early Applicant
8 Locations
Remote
45-55
Senior level
Fintech • Payments
Varo made history: the first and only consumer fintech to be granted a national bank charter by the OCC!
The Role
The Public Relations Lead will manage media narratives, develop thought leadership content, coordinate PR strategies, and engage with journalists to enhance the company's brand.
Summary Generated by Built In

Varo is an entirely new kind of bank. All digital, mission-driven, FDIC insured and designed for the way our customers live their lives. A bank for all of us.


We are passionate about the company's mission of financial inclusion and the customers we serve, and we’re looking for someone who can help us share our story with the world. Our goal is to tell the story of our company, executive thought leaders, and our customers. In doing so, help to change the way Americans bank and save.


We are looking for a Contractor (W2) or Independent Consultant:

Contract Length: 6 months with the possibility of extending

Contract Pay: $45-$55/hr. (40 hours per week)

What you'll be doing:

  • Drive the corporate narrative in the media and champion the company’s dynamic brand mission of financial inclusion
  • Manage speaking engagement opportunities for executives and company experts, and prepare speakers for media engagements and conferences
  • Optimize content for visibility and engagement, using relevant keywords and hashtags
  • In partnership with the Head of Communications, develop thought leadership content for LinkedIn, aligning with overall business objectives and leveraging industry trends and relevant topics
  • Write and develop content and media materials such as: press releases, media pitches, fact sheets, backgrounders, sponsored content, op-eds, submitted columns, and positioning statements
  • Identify proactive media opportunities and develop, execute, and evaluate communication plans
  • Create and manage consumer product launch PR plans, coordinating with the marketing team
  • Monitor press coverage for the company, industry, and select competitors
  • Engage and manage media outlets, journalists, and publications to develop responses to inquiries
  • Provide recommendations and messaging for appropriate response and next steps
  • Coordinate crisis communication

You’ll bring the following required skills and experiences:

  • 7-10 years of PR in-house and/or agency experience
  • Consumer and corporate PR experience 
  • Exceptional spoken and written communication skills
  • Experience in the financial or technology sector is a plus
  • Creative, thoughtful, and passionate about storytelling, with a commitment to project management and meeting deadlines in a fast-paced environment
  • Confident self-starter and problem solver; able to run projects with minimal direction
  • Passion for the mission and the customers we serve

We recognize not everyone will have all of these requirements. If you meet most of the criteria above and you’re excited about the opportunity and willing to learn, we’d love to hear from you!


About Varo

Varo launched in 2017 with the vision to bring the best of fintech into the regulated banking system. We’re a new kind of bank – all-digital, mission-driven, FDIC-insured, and designed around the modern American consumer. 


As the first consumer fintech to be granted a national bank charter in 2020, we make financial inclusion and opportunity for all a reality by empowering everyone with the products, insights, and support they need to get ahead. Through our core product offerings and suite of customer-first features, we aim to address a broad range of consumer needs while profitably serving underserved communities that have been historically excluded from the traditional financial system.


We are growing quickly in our hub locations of San Francisco, Salt Lake City, and Charlotte along with colleagues located across the country. We have been recognized among Fast Company’s Most Innovative Companies, Forbes’ Fintech 50, and earned the No. 7 spot on Inc. 5000’s list of fastest-growing companies across the country.


Varo. A bank for all of us.


Our Core Values

- Customers First

- Take Ownership

- Respect

- Stay Curious

- Make it Better


Learn more about Varo by following us:

Facebook - https://www.facebook.com/varomoney

Instagram - www.instagram.com/varobank

LinkedIn - https://www.linkedin.com/company/varobank



Varo is an equal opportunity employer. Varo embraces diversity and we are committed to building teams that represent a variety of backgrounds, perspectives, and skills. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.


Beware of fraudulent job postings!

Varo will never ask for payment to process documents, refer you to a third party to process applications or visas, or ask you to pay costs. Never send money to anyone suggesting they can provide work with Varo.  If you suspect you have received a phony offer, please e-mail [email protected] with the pertinent information and contact information.


CCPA Notice at Collection for California Employees and Applicants:

https://www.varomoney.com/privacy-legal/

Top Skills

Content Development
Crisis Communication
Media Engagement
Pr
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The Company
HQ: San Francisco, CA
1,000 Employees
On-site Workplace
Year Founded: 2015

What We Do

We're on a mission to empower hard-working Americans to achieve greater financial resilience; arming them with the products and support they need to create healthy financial habits.

Why Work With Us

We’re working toward our mission with a team that uniquely and strategically combines banking veterans with technology experts. The banking experts provide decades of industry experience, and the tech experts can build a mobile app that offers everyone access to no-cost, premium banking, including high-yield savings and auto-saving tools.

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