Public Relations Associate

Golin is a global public relations agency that helps companies create change that matters. Throughout our 60+ year history, we have redefined the role of PR with best-in-class, data-driven creative that has earned worldwide attention and awards – PRovoke awarded us 2023’s Best Large Consultancy to Work For – as surveyed by our people We are the first-ever PR agency to take home Gold and Silver Lions for ideation at the Cannes Lions Festival of Creativity in 2019, our Asia-established Creative Intelligence Unit was recognized as Specialist Consultancy of the Year by PR Awards Asia 2023.

Representing some of the world’s biggest brands, we offer a suite of services from content creation and production, influencer marketing, corporate and consumer strategy, and public affairs to name a few.

Golin Hong Kong stands for progressive, impactful, experience-led work, created by the market’s most inspiring talent for an enviable client portfolio. Our ethos is simple yet powerful: we Go All In. For our clients. For our colleagues. For our agency. For our industry. If that sounds like something you could wake up every morning to help with, then read on.

WHO WE’RE LOOKING FOR

As an Associate you’ll create meaningful impact for our clients, empower our people and drive our business through an intentionally inclusive, powerfully diverse, and uncompromisingly equitable culture.

The ideal candidate is passionate about client servicing, media relations, influencer outreach and to develop any other relationships that are beneficial to our clients. The ideal candidate will have versatile PR experience, a solid network of consumer/lifestyle media contacts, and be fluent in both Cantonese and English is a must. (Mandarin would be great, too!)

Responsibilities

• Be part of the PR team, supporting to manage clients on a day-to-day basis.

• Provide excellent media relations expertise and outreach.

• Understand what themes and content will drive coverage and conversations; develop relevant narratives and media pitches.

• Learn about data to craft and implement integrated strategies.

• Work with content and design teams to craft best in class content and media materials.

• Working to foster strong relationships with industry Media and Influencers

• Monitor and track client, competitor, industry, and cultural news and share with team.

• Coordinate logistics for online and virtual events

What you’ll bring

• Ideally 1 to 2 years of working experience in a related role; Client servicing/media relations experience in 4A agency is a plus.

• Fresh graduates may also be considered for an entry-level Associate position.

• Native Cantonese speaker and strong written, spoken and comprehension of English.

• Driven, smart and a go-getter with a passion for communication industry.

• Meticulous and detail oriented, yet able to work fast.

• Collaborative work style

GROWTH OPPORTUNTIES:

Just as we #goallin for our clients, agency, and industry – we #goallin for your career. In this role, you will have direct access to inspiring professionals and mentors who will not only help you improve your work but establish a path for you to grow within Golin long term. Our employees stay for both the people and the agency’s willingness to be flexible with passions, purposes, and career explorations.

GOLIN PERKS:

For you to create the best work of your life, it’s important for us to give you the best experience. Being part of Golin Hong Kong means:

• Unlimited time off

• Enhanced Maternity & Paternity Leave

• Monthly health & wellness stipend

• Work-from-home flexibility

• Mental wellbeing support through Employee Assistance Program counselling phoneline

• Complementary membership to Headspace guided meditations

• Community service opportunities

To learn more about us visit: golin.com.

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