Job Description
The PR Account Executive is responsible for carrying out media outreach, social media engagement, and marketing communication tactics as outlined within a strategy.
They contribute to the planning and research required to create a strategy that is largely driven by senior leadership.
The responsibilities for this position include:
- Play a key role in account activities including special events, media events, media relations, social media, and briefings
- Initiate implementation of media events, press conferences/briefings, media tours
- Serve as day-to-day contact for media/influencers
- Develop media strategy documents and demonstrate knowledge of top-tier media important to clients’ business
- Research, compile, and analyze the media landscape as it pertains to gaming, biz/tech, and entertainment influencers and outlets
- Develop editorial/journalistic/media contacts
- Devise press materials including press releases, media alerts, pitches, bios
- Create social media and digital content, editorial calendar management
- Monitor media, flag updates, formulate action plans to align with opportunities
Qualifications
- 2+ years of professional experience in PR, marketing, communications, or journalism
- Bachelor’s degree in PR, marketing, communications, journalism or related field
- Has confidence and knowledge to provide advice/counsel to senior clients in and around the specialist area
- Is a creative, flexible problem solver
- Has a desire to work as one team and share knowledge
- Can identify and correct weaknesses
- Will create an atmosphere of mutual respect, support, and trust
What We Do
As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.
