Public Relation Executive

Posted 6 Days Ago
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Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
Entry level
AdTech • Marketing Tech
The Role
Public Relations Executives handle communication between organizations and the public, promoting their clients and managing information to enhance reputation and public perception. This role involves crafting press releases, managing media inquiries, coordinating events, and developing strategies to build relationships with key stakeholders.
Summary Generated by Built In

Company Description

About Publicis Groupe

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

 

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

Job Description

The Role of Public Relations

Public Relations Executives manage the information between organisations or individuals and the general public. They promote their clients to their intended audiences through news items, press releases and product placements.

A PR Executive works within a wider team and aims to influence public opinion or behaviour without the use of paid advertising.

By generating positive news coverage, achieving product placement without payment in broadcast, print and new media, and placing spokespeople as commentators, a PR Executive works to proactively promote the profile and reputation of their clients.


Typical Work Activities

The work of a public relations (PR) Executive is likely to vary from day-to-day, depending on the organisation and sector. PR agencies often specialise in specific industry sectors, such as consumer, business-to-business (B2B), financial or healthcare. Tasks typically involve:

  • liaising on a daily basis with clients and the media, often via telephone and email;
  • relationship building and networking with colleagues, clients and the media;
  • monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients;
  • working as part of an account team to develop client proposals and implement the PR activity;
  • preparing regular client reports and attending client meetings;
  • researching, writing and distributing press releases to targeted media;
  • promoting news stories and features to the media, known as 'selling in';
  • collating, analysing and evaluating media coverage;
  • event management, including press conferences and promotional events;
  • attending and promoting client events to the media;
  • assisting with the production of client publications, such as in-house magazines;

Qualifications

Key Skills

  • excellent communication skills both orally and in writing
  • excellent interpersonal skills
  • good IT skills
  • presentation skills
  • initiative
  • ability to prioritise and plan effectively
  • awareness of different media agendas
  • creativity

Additional Information

Our employee benefits package comprises the following:

👉 Generous leave entitlements, including birthday leave, rest day and family care leave.

👉 Office closure for World Mental Health Day 10th October.

👉 Additional Company closure for all 4 major festive Celebrations

👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.

👉 Life and personal accident insurance and group hospitalization and surgery.

👉 A hybrid working schedule and with Friday disconnects.

👉 Rest Relax & Recharge - office closure last week of December every year.

👉 Phone Allowance

The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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