Project Manager, Digital Media

Posted 22 Days Ago
Be an Early Applicant
Toronto, ON
Hybrid
Junior
Automotive • Retail
The Role
The Project Manager, Digital Media oversees branded content campaigns, managing production logistics, client communications, and project delivery, ensuring alignment with client expectations and KPIs.
Summary Generated by Built In

TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of AutoTrader.ca, AutoSync and Dealertrack Canada. AutoTrader.ca (AutoHebdo.net in Quebec) offers the largest inventory of new cars and used cars in Canada, receiving over 25 million monthly visits to its marketplace. With over 3,500 subscribers and counting, AutoSync is the largest and fastest growing dealer and OEM software provider in Canada. The platform's suite of connected automotive software solutions brings advertising, conversion and operational support together, synchronizing the entire retail process. AutoSync's diverse range of offerings includes: vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage and TRFFK. Dealertrack is Canada’s largest automotive financing portal, enhancing efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries. Over 6.5 million credit applications are submitted via the Dealertrack Canada portal each year. Collateral Management is a national, end-to-end, managed technology solution that offers industry insight and multi-channel collection strategies to maximize funds recovered. Collateral Management helps you remain compliant in all jurisdictions, alleviating your exposure to reputational and financial risks. Visit tradercorporation.com to learn more. .


TRADER Corporation's parent company AutoScout24 is the largest pan-European online car market with over 2 million listings and more than 43,000 dealer customers. With AutoScout24, users can find, finance, buy, subscribe for and sell used and new cars. The marketplace provides inspiration on cars and other vehicles and makes hard decisions easy.


Since 1998 AutoScout24 has been offering private users, car dealers and other cooperation partners from the automotive, financial and insurance services sector a comprehensive digital platform for car trading. The online marketplace includes used and new cars, motorcycles as well as commercial vehicles. AutoScout24 has over 30 million users per month, more than 43,000 dealers and around 500 employees. In addition to Germany, AutoScout24 is also represented in the European core markets of Belgium, Luxembourg, the Netherlands, Italy, France and Austria.


More information on www.autoscout24.de


Experience leveraging AI, Generative AI (GenAI) to enhance engineering productivity, automate repetitive tasks, and optimize workflows. Candidates should demonstrate the ability to integrate AI-driven solutions into their daily work — such as code generation, debugging, reviews, documentation, and decision support—to improve efficiency for themselves and their teams. A proactive approach to exploring and implementing AI tools that drive innovation and streamline development processes is highly valued


Summary of Job:


Working in our AutoTrader Media business unit, the Digital Media - Project Manager will oversee the execution of branded content campaigns from design to the development. The Project Manager, Digital Media will manage the production and delivery of the branded content elements and also manage the internal and external logistics from project kick-off to final delivery. Digital campaign elements include microsite development, video production and image capture, written and supporting copy, online advertising assets and social boost extensions. Core responsibilities also include workback schedule planning, workflow facilitation, client and vendor communications, supporting documentation, and client approvals.


Key Areas of Responsibility:


- Support internal team with the development and facilitation of branded content campaigns. Present project plan, define asset scope, facilitate kick-off documentation, prepare accurate WBS, manage overall project status and lead all communications with key stakeholders.

- Direct a team of vendor partners, designers, strategists and developers to ensure the final product is consistent with the client's vision. Ensure key stakeholders, agencies and clients are onboarded and comprehend, and adhere to the workback schedule. Lead internal teams (Sales, AdOps, Digital Campaign Specialist and Creative Services) through full program delivery – design, microsite, asset production, reporting set-up and more. Ensure successful delivery of assets are delivered within in scope and with KPIs in mind.

- Facilitate the development of brand lead microsites, video asset production (talent and scripts), written and supporting content/copy, media assets and social media extensions. Ensure all content is on brand and meets client’s requirements. Coordinate, plan and execute social boost media extensions on Facebook/Instagram. Monitor and optimize execution to achieve KPIs and provide performance reporting as needed.

- Ensure campaign is set-up for required multi-source reporting and data dashboards (Google Analytics, Lotame, BURT, Facebook Ad Manager) Ensure through QA has been completed for optimal performance across all channels to ensure accurate performance. Monitor project performance using internal systems (Google Analytics, Lotame, BURT) post campaigns to ensure they achieve established campaign KPIs.


Job Requirements:

 

- PMP certified asset but not required

- University Degree and/or College Diploma in a relevant field

- 2-3 years of project management or advertising agency experience

- Proficient in Project Management fundamentals

- Ability to manage multiple projects at any one time.

- Outstanding communication and interpersonal skills.

- Aptitude to identify project roadblocks in advance and resolve them in a timely manner.

- Excellent attention to detail, assurance that all work is thoroughly reviewed and tested before deployment.

- Can effectively engage and influence key stakeholders at all levels with confidence and authority.

What’s in it for you…

-We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

 

Fitness and wellness

-We provide discounts to nation-wide gyms, onsite gyms (when we’re in the office), an Employee and Family Assistance Program, as well as a virtual wellness program.

 

Benefits from Day 1

-Gym discounts

-Local in-office free gyms

-Employee and Family Assistance program

-Weekly virtual wellness events

-Conferences & training budget

-Regular internal training programs

 

Financial planning

-Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.

 

Competitive salary

-Annual bonus structure

-3% CPP matching

 

Top Skills

Burt
Facebook Ad Manager
Google Analytics
Lotame
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The Company
Etobicoke, Ontario
1,013 Employees
On-site Workplace
Year Founded: 1975

What We Do

AutoTrader.ca is the leading advertising partner for Canadian automotive retailers and manufacturers. With over 25.7 million visits a month and more than 6 million total mobile app downloads, our largest automotive marketplaces – AutoTrader.ca and AutoHebdo.net – are the #1 source for all things automotive in Canada. The company offers retailers and manufacturers access to a robust audience of new and used car shoppers, best-in-class advertising services and rich data insights. AutoTrader.ca is proud to be the first to offer a completely integrated digital retail experience for consumers and dealers on a major Canadian automotive marketplace.

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